Latest Ratios: P/E Ratio 21.2x · EV/EBITDA 13.6x · ROE 43.6%. (2002–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $23.4B | $29.1B | $19.5B | $24.9B | $26.6B | $19.9B | $15.8B | $15.6B | $17.6B | $13.8B | $17.1B |
| Enterprise Value | $25.1B | $30.9B | $20.8B | $26.0B | $27.8B | $21.4B | $16.7B | $17.1B | $17.2B | $13.5B | $16.7B |
| P/E Ratio → | 21.21 | 25.25 | 16.26 | 19.29 | 21.41 | 20.23 | 89.95 | 22.05 | 26.68 | 24.79 | 41.76 |
| P/S Ratio | 1.89 | 2.35 | 1.73 | 2.22 | 2.60 | 2.31 | 2.57 | 2.10 | 2.62 | 2.34 | 3.53 |
| P/B Ratio | 8.73 | 10.39 | 7.85 | 10.92 | 13.57 | 12.99 | 7.91 | 8.18 | 9.65 | 7.76 | 11.04 |
| P/FCF | 21.89 | 27.27 | 20.26 | 23.92 | 22.73 | 22.49 | 24.03 | 19.39 | 27.59 | 40.65 | 65.58 |
| P/OCF | 15.56 | 19.38 | 14.60 | 16.87 | 17.94 | 18.83 | 19.53 | 14.14 | 18.37 | 17.66 | 26.98 |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 2.49 | 1.84 | 2.32 | 2.72 | 2.48 | 2.71 | 2.31 | 2.55 | 2.29 | 3.45 |
| EV / EBITDA | 13.59 | 16.70 | 11.25 | 13.49 | 14.68 | 14.06 | 27.27 | 14.07 | 14.88 | 12.70 | 18.93 |
| EV / EBIT | 16.23 | 20.15 | 13.14 | 15.36 | 16.89 | 16.46 | 70.41 | 18.89 | 19.97 | 17.14 | 25.51 |
| EV / FCF | — | 28.92 | 21.53 | 25.02 | 23.73 | 24.08 | 25.32 | 21.32 | 26.95 | 39.83 | 64.11 |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 39.1% | 39.1% | 38.8% | 39.1% | 39.6% | 39.0% | 31.7% | 36.2% | 35.9% | 35.6% | 36.0% |
| Operating Margin | 12.5% | 12.5% | 14.0% | 15.0% | 16.2% | 14.5% | 5.1% | 12.4% | 13.0% | 13.8% | 13.9% |
| Net Profit Margin | 9.3% | 9.3% | 10.6% | 11.5% | 12.2% | 11.4% | 2.9% | 9.5% | 9.8% | 9.4% | 8.4% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 43.6% | 43.6% | 50.4% | 60.9% | 71.1% | 55.8% | 9.0% | 37.9% | 36.6% | 33.4% | 27.4% |
| ROA | 17.7% | 17.7% | 20.5% | 23.3% | 24.5% | 20.0% | 3.5% | 17.5% | 21.6% | 20.3% | 17.1% |
| ROIC | 28.1% | 28.1% | 33.2% | 38.6% | 40.7% | 32.3% | 7.5% | 28.4% | 45.1% | 45.6% | 44.6% |
| ROCE | 34.4% | 34.4% | 38.2% | 43.6% | 47.8% | 36.0% | 8.4% | 30.2% | 37.7% | 37.8% | 34.9% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.78 | 0.78 | 0.77 | 0.84 | 0.97 | 1.20 | 0.95 | 1.02 | — | — | — |
| Debt / EBITDA | 1.18 | 1.18 | 1.04 | 0.99 | 1.01 | 1.22 | 3.10 | 1.59 | — | — | — |
| Net Debt / Equity | — | 0.63 | 0.49 | 0.50 | 0.59 | 0.92 | 0.43 | 0.81 | -0.22 | -0.16 | -0.25 |
| Net Debt / EBITDA | 0.95 | 0.95 | 0.66 | 0.59 | 0.62 | 0.93 | 1.39 | 1.27 | -0.35 | -0.26 | -0.44 |
| Debt / FCF | — | 1.65 | 1.27 | 1.10 | 1.00 | 1.60 | 1.29 | 1.93 | -0.64 | -0.82 | -1.48 |
| Interest Coverage | 857.86 | 857.86 | — | — | — | 780.21 | 41.29 | — | — | — | — |
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 1.41 | 1.41 | 1.70 | 1.71 | 1.61 | 1.46 | 1.87 | 1.81 | 2.32 | 2.64 | 2.90 |
| Quick Ratio | 0.43 | 0.43 | 0.60 | 0.66 | 0.66 | 0.50 | 1.00 | 0.67 | 0.85 | 0.93 | 1.12 |
| Cash Ratio | 0.22 | 0.22 | 0.40 | 0.46 | 0.44 | 0.28 | 0.78 | 0.44 | 0.50 | 0.62 | 0.78 |
| Asset Turnover | — | 1.77 | 1.88 | 1.96 | 1.90 | 1.81 | 1.21 | 1.52 | 2.10 | 2.02 | 1.90 |
| Inventory Turnover | 3.46 | 3.46 | 3.51 | 3.92 | 3.84 | 3.51 | 3.60 | 3.65 | 3.55 | 3.45 | 3.29 |
| Days Sales Outstanding | — | 8.72 | 7.22 | 6.77 | 7.13 | 9.88 | 11.46 | 6.87 | 7.40 | 6.19 | 6.66 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 4.7% | 4.0% | 6.1% | 5.2% | 4.7% | 4.9% | 1.1% | 4.5% | 3.7% | 4.0% | 2.4% |
| FCF Yield | 4.6% | 3.7% | 4.9% | 4.2% | 4.4% | 4.4% | 4.2% | 5.2% | 3.6% | 2.5% | 1.5% |
| Buyback Yield | 3.9% | 3.1% | 5.3% | 4.1% | 3.4% | 7.7% | 0.7% | 4.4% | 3.5% | 2.7% | 2.0% |
| Total Shareholder Yield | 3.9% | 3.1% | 5.3% | 4.1% | 3.4% | 7.7% | 0.7% | 4.4% | 3.5% | 2.7% | 2.0% |
| Shares Outstanding | — | $45M | $47M | $50M | $52M | $55M | $57M | $58M | $60M | $62M | $63M |
Includes 30+ ratios · 23 years · Updated daily
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Quick answers to the most common questions about buying ULTA stock.
Ulta Beauty, Inc.'s current P/E ratio is 21.2x. The historical average is 30.9x. This places it at the 21th percentile of its historical range.
Ulta Beauty, Inc.'s current EV/EBITDA is 13.6x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 14.1x.
Ulta Beauty, Inc.'s return on equity (ROE) is 43.6%. This is above the typical threshold of 15-20% considered good for most companies. The historical average is 28.4%.
Based on historical data, Ulta Beauty, Inc. is trading at a P/E of 21.2x. This is at the 21th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
Ulta Beauty, Inc. has 39.1% gross margin and 12.5% operating margin. Operating margin between 10-20% is typical for established companies.
Ulta Beauty, Inc.'s Debt/EBITDA ratio is 1.2x, indicating moderate leverage. A ratio below 2x is generally considered financially healthy.
Key Metrics
Top Statement Risk
Goodwill impairment risk post-acquisition
Metrics are mathematically derived from official filings.
Growth Premium Compressed by Rising Leverage
Ulta's forward P/E of 18.64 and PEG of 0.40 suggest the market is pricing in significant earnings growth, yet the recent acquisition has modestly increased financial leverage, which may be constraining the valuation multiple relative to its historical premium.
The current forward P/E of 18.64 is below the trailing P/E of 20.95, indicating the market expects earnings to grow faster than the stock price. However, the PEG ratio of 0.40 is exceptionally low, which may signal that the market is underappreciating the company's growth potential or that the multiple is being compressed by the increased debt load from the recent acquisition. Compared to peers like e.l.f. Beauty (PEG 8.35), Ulta appears significantly cheaper on a growth-adjusted basis, but this discount may reflect concerns about the sustainability of its growth trajectory in a more competitive landscape.
Margin Resilience Amidst Mix Shifts
Ulta's operating margin of 12.7% in Q2 2026 demonstrates strong conversion of gross profit, though it remains below the 14.9% peak in Q4 2024, suggesting that increased promotional activity or cost pressures may be tempering profitability.
The gross margin has stabilized in the 39-40% range, supported by the company's mix of prestige brands and high-margin salon services. However, the operating margin has shown a slight downward trend from its Q4 2024 peak, which may indicate that rising SG&A expenses or competitive pressures are beginning to offset gross margin gains. The net margin of 9.3% in the latest quarter is healthy but below the 11.5% seen in Q1 2024, warranting monitoring of whether this represents a temporary blip or a more permanent shift in the cost structure.
Capital Efficiency Declining Post-Acquisition
Return on Invested Capital (ROIC) has declined from a peak of 9.7% in Q4 2024 to 5.9% in Q2 2026, suggesting that the recent acquisition has not yet generated commensurate returns and may be diluting overall capital efficiency.
The ROIC trend is concerning, as it has fallen from 9.7% to 5.9% over the last six quarters, while ROE has declined from 16.3% to 10.8%. This suggests that the company's capital base has expanded faster than its earnings power, likely due to the debt-funded acquisition. The ROA has also declined from 6.6% to 4.1%, indicating that asset growth is outpacing net income growth. Investors should monitor whether management can integrate the acquired asset and restore returns to pre-deal levels.
Working Capital Volatility Masks Underlying Efficiency
The cash conversion cycle (CCC) has expanded to 92 days in Q2 2026 from 72 days in Q4 2024, driven primarily by a significant increase in days inventory outstanding (DIO) to 118 days, which may indicate inventory buildup or slower turnover.
The CCC expansion is a red flag, as it suggests that Ulta is tying up more cash in its operations. The DIO increase from 91 days to 118 days is particularly noteworthy, as it could reflect either strategic inventory accumulation ahead of peak seasons or a slowdown in sales velocity. Days payable outstanding (DPO) has remained relatively stable, indicating that the company is not extending supplier payment terms to offset the inventory buildup. This working capital volatility is a key driver of the erratic free cash flow profile noted in prior analysis.
Debt-Funded Acquisition Increases Financial Risk
The debt-to-equity ratio has increased to 0.95 in Q2 2026 from 0.77 in Q4 2024, indicating that the recent acquisition was partially debt-funded and has modestly increased the company's financial leverage.
While the D/E ratio of 0.95 is still manageable, the trend is upward, and the debt-to-EBITDA ratio of 5.42 suggests that leverage is becoming more material relative to earnings. The interest coverage ratio of 104.28 in Q2 2026 is strong, but it has declined from 689.51 in Q1 2026, indicating that debt service is becoming more comfortable but less so than in previous quarters. Investors should monitor whether the company can deleverage through earnings growth or if it will need to refinance at potentially higher rates.
The Misleading Strength of the PEG Ratio
The PEG ratio of 0.40 appears to signal extreme undervaluation, but it is likely misapplied to Ulta's business model because it assumes linear earnings growth, which is highly seasonal and volatile for a specialty retailer with significant working capital swings.
The PEG ratio is a popular metric for growth investors, but it is particularly misleading for Ulta because the company's earnings are heavily concentrated in Q4, making trailing and forward P/E ratios volatile. A more appropriate metric would be the EV/EBITDA ratio, which smooths out these seasonal distortions and provides a clearer picture of valuation relative to cash flow generation. Additionally, the PEG ratio does not account for the increased financial risk from the recent acquisition, which may warrant a higher discount rate and thus a lower justified PEG.