CXM vs KVYO vs HUBS vs BRZE vs CRM

For growth investors, Klaviyo, Inc.

(KVYO) is the stronger pick with 31. 6% revenue growth year-over-year, versus 7. 6% for Sprinklr, Inc. (CXM). Salesforce, Inc. (CRM) offers the better valuation at 23. 9x trailing P/E (15. 8x forward), making it the more compelling value choice. Analysts rate Klaviyo, Inc. (KVYO) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Salesforce, Inc.

(CRM) is the cheapest at 23. 9x versus HubSpot, Inc. at 284. 1x. On forward P/E, Sprinklr, Inc. is actually cheaper at 12. 0x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Salesforce, Inc.

(CRM) delivered a total return of -12. 3%, compared to -75. 8% for Braze, Inc. (BRZE). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus BRZE's -75. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Salesforce, Inc.

(CRM) is the lower-risk stock at 0. 82β versus Klaviyo, Inc. 's 1. 30β — meaning KVYO is approximately 59% more volatile than CRM relative to the S&P 500. On balance sheet safety, Sprinklr, Inc. (CXM) carries a lower debt/equity ratio of 8% versus 23% for HubSpot, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Klaviyo, Inc.

(KVYO) is pulling ahead at 31. 6% versus 7. 6% for Sprinklr, Inc. (CXM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -79. 5% for Sprinklr, Inc.. Over a 3-year CAGR, KVYO leads at 37. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Salesforce, Inc.

(CRM) is the more profitable company, earning 18. 0% net margin versus -17. 8% for Braze, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus -19. 6% for BRZE. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Sprinklr, Inc.

(CXM) trades at 12. 0x forward P/E versus 35. 7x for Braze, Inc. — 23. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KVYO: 110. 1% to $33. 13.

In this comparison, CRM (0.

9% yield) pays a dividend. CXM, KVYO, HUBS, BRZE do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, KVYO: -51. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CXM is a small-cap quality compounder stock; KVYO is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; BRZE is a small-cap high-growth stock; CRM is a mid-cap quality compounder stock. CRM pays a dividend while CXM, KVYO, HUBS, BRZE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.