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KVYO vs HUBS vs BRZE vs CRM vs DDOG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
KVYO
Klaviyo, Inc.

Software - Infrastructure

TechnologyNYSE • US
Market Cap$4.77B
5Y Perf.-54.3%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-50.4%
BRZE
Braze, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$2.31B
5Y Perf.-51.6%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.-8.1%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$67.18B
5Y Perf.+107.2%

KVYO vs HUBS vs BRZE vs CRM vs DDOG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
KVYO logoKVYO
HUBS logoHUBS
BRZE logoBRZE
CRM logoCRM
DDOG logoDDOG
IndustrySoftware - InfrastructureSoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - Application
Market Cap$4.77B$12.58B$2.31B$179.19B$67.18B
Revenue (TTM)$1.31B$3.30B$738M$41.52B$3.67B
Net Income (TTM)$-9M$100M$-131M$7.46B$136M
Gross Margin74.6%83.7%67.1%77.7%79.9%
Operating Margin-3.2%1.9%-19.6%21.5%-0.7%
Forward P/E19.1x19.6x35.7x15.8x88.0x
Total Debt$121M$485M$83M$6.74B$1.54B
Cash & Equiv.$1.06B$882M$124M$7.33B$401M

KVYO vs HUBS vs BRZE vs CRM vs DDOGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

KVYO
HUBS
BRZE
CRM
DDOG
StockSep 23May 26Return
Klaviyo, Inc. (KVYO)10045.7-54.3%
HubSpot, Inc. (HUBS)10049.6-50.4%
Braze, Inc. (BRZE)10048.4-51.6%
Salesforce, Inc. (CRM)10091.9-8.1%
Datadog, Inc. (DDOG)100207.2+107.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: KVYO vs HUBS vs BRZE vs CRM vs DDOG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CRM leads in 5 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Klaviyo, Inc. is the stronger pick specifically for growth and revenue expansion. DDOG also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
KVYO
Klaviyo, Inc.
The Growth Play

KVYO is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 31.6%, EPS growth 35.3%, 3Y rev CAGR 37.7%
  • 31.6% revenue growth vs CRM's 9.6%
Best for: growth exposure
HUBS
HubSpot, Inc.
The Defensive Pick

HUBS is the clearest fit if your priority is defensive.

  • Beta 1.18, current ratio 1.52x
Best for: defensive
BRZE
Braze, Inc.
The Growth Angle

Among these 5 stocks, BRZE doesn't own a clear edge in any measured category.

Best for: technology exposure
CRM
Salesforce, Inc.
The Income Pick

CRM carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 0.82, yield 0.9%
  • Lower volatility, beta 0.82, Low D/E 11.4%, current ratio 0.76x
  • Lower P/E (15.8x vs 88.0x)
  • 18.0% margin vs BRZE's -17.8%
Best for: income & stability and sleep-well-at-night
DDOG
Datadog, Inc.
The Long-Run Compounder

DDOG ranks third and is worth considering specifically for long-term compounding.

  • 402.6% 10Y total return vs HUBS's 469.1%
  • +78.0% vs HUBS's -62.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthKVYO logoKVYO31.6% revenue growth vs CRM's 9.6%
ValueCRM logoCRMLower P/E (15.8x vs 88.0x)
Quality / MarginsCRM logoCRM18.0% margin vs BRZE's -17.8%
Stability / SafetyCRM logoCRMBeta 0.82 vs DDOG's 1.40, lower leverage
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)DDOG logoDDOG+78.0% vs HUBS's -62.0%
Efficiency (ROA)CRM logoCRM6.6% ROA vs BRZE's -12.9%, ROIC 10.9% vs -20.5%

KVYO vs HUBS vs BRZE vs CRM vs DDOG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

KVYOKlaviyo, Inc.

Segment breakdown not available.

HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
BRZEBraze, Inc.
FY 2025
Subscription Revenue
96.1%$570M
Professional Services Revenue
3.9%$23M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
DDOGDatadog, Inc.

Segment breakdown not available.

KVYO vs HUBS vs BRZE vs CRM vs DDOG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCRMLAGGINGBRZE

Income & Cash Flow (Last 12 Months)

CRM leads this category, winning 3 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 56.3x BRZE's $738M. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to BRZE's -17.8%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricKVYO logoKVYOKlaviyo, Inc.HUBS logoHUBSHubSpot, Inc.BRZE logoBRZEBraze, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
RevenueTrailing 12 months$1.3B$3.3B$738M$41.5B$3.7B
EBITDAEarnings before interest/tax-$28M$166M-$131M$11.4B$73M
Net IncomeAfter-tax profit-$9M$100M-$131M$7.5B$136M
Free Cash FlowCash after capex$224M$712M$61M$14.4B$1.1B
Gross MarginGross profit ÷ Revenue+74.6%+83.7%+67.1%+77.7%+79.9%
Operating MarginEBIT ÷ Revenue-3.2%+1.9%-19.6%+21.5%-0.7%
Net MarginNet income ÷ Revenue-0.7%+3.0%-17.8%+18.0%+3.7%
FCF MarginFCF ÷ Revenue+17.0%+21.6%+8.2%+34.7%+29.4%
Rev. Growth (YoY)Latest quarter vs prior year+27.9%+23.4%+27.9%+12.1%+32.2%
EPS Growth (YoY)Latest quarter vs prior year+160.0%+2.5%-70.6%+18.3%+120.9%
CRM leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CRM leads this category, winning 4 of 6 comparable metrics.

At 23.9x trailing earnings, CRM trades at a 96% valuation discount to DDOG's 629.1x P/E. On an enterprise value basis, CRM's 20.0x EV/EBITDA is more attractive than DDOG's 874.0x.

MetricKVYO logoKVYOKlaviyo, Inc.HUBS logoHUBSHubSpot, Inc.BRZE logoBRZEBraze, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
Market CapShares × price$4.8B$12.6B$2.3B$179.2B$67.2B
Enterprise ValueMkt cap + debt − cash$3.8B$12.2B$2.3B$178.6B$68.3B
Trailing P/EPrice ÷ TTM EPS-143.32x284.08x-18.52x23.88x629.10x
Forward P/EPrice ÷ next-FY EPS est.19.06x19.61x35.72x15.82x87.97x
PEG RatioP/E ÷ EPS growth rate1.95x
EV / EBITDAEnterprise value multiple69.24x20.03x874.03x
Price / SalesMarket cap ÷ Revenue3.87x4.02x3.13x4.32x19.60x
Price / BookPrice ÷ Book value/share3.83x6.29x3.91x3.01x18.38x
Price / FCFMarket cap ÷ FCF25.17x17.77x37.34x12.44x67.14x
CRM leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

CRM leads this category, winning 5 of 9 comparable metrics.

CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-23 for BRZE. KVYO carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to DDOG's 0.41x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs BRZE's 3/9, reflecting strong financial health.

MetricKVYO logoKVYOKlaviyo, Inc.HUBS logoHUBSHubSpot, Inc.BRZE logoBRZEBraze, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
ROE (TTM)Return on equity-0.8%+5.0%-22.8%+12.6%+3.8%
ROA (TTM)Return on assets-0.6%+2.7%-12.9%+6.6%+2.1%
ROICReturn on invested capital-22.2%+0.4%-20.5%+10.9%-0.8%
ROCEReturn on capital employed-5.7%+0.5%-23.4%+11.9%-1.0%
Piotroski ScoreFundamental quality 0–946386
Debt / EquityFinancial leverage0.10x0.23x0.13x0.11x0.41x
Net DebtTotal debt minus cash-$944M-$397M-$42M-$590M$1.1B
Cash & Equiv.Liquid assets$1.1B$882M$124M$7.3B$401M
Total DebtShort + long-term debt$121M$485M$83M$6.7B$1.5B
Interest CoverageEBIT ÷ Interest expense4753.07x44.14x4.03x
CRM leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

DDOG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in DDOG five years ago would be worth $24,418 today (with dividends reinvested), compared to $2,420 for BRZE. Over the past 12 months, DDOG leads with a +78.0% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors DDOG at 33.9% vs KVYO's -21.6% — a key indicator of consistent wealth creation.

MetricKVYO logoKVYOKlaviyo, Inc.HUBS logoHUBSHubSpot, Inc.BRZE logoBRZEBraze, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
YTD ReturnYear-to-date-46.2%-36.1%-30.6%-26.4%+41.1%
1-Year ReturnPast 12 months-53.1%-62.0%-30.7%-32.4%+78.0%
3-Year ReturnCumulative with dividends-51.9%-45.1%-20.7%-4.0%+140.3%
5-Year ReturnCumulative with dividends-51.9%-52.1%-75.8%-12.3%+144.2%
10-Year ReturnCumulative with dividends-51.9%+469.1%-75.8%+154.6%+402.6%
CAGR (3Y)Annualised 3-year return-21.6%-18.1%-7.4%-1.4%+33.9%
DDOG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CRM and DDOG each lead in 1 of 2 comparable metrics.

CRM is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than DDOG's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DDOG currently trades 93.6% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricKVYO logoKVYOKlaviyo, Inc.HUBS logoHUBSHubSpot, Inc.BRZE logoBRZEBraze, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
Beta (5Y)Sensitivity to S&P 5001.30x1.18x1.27x0.82x1.40x
52-Week HighHighest price in past year$37.79$682.57$37.67$296.05$201.69
52-Week LowLowest price in past year$15.31$187.45$15.26$163.52$98.01
% of 52W HighCurrent price vs 52-week peak+41.7%+35.8%+60.0%+62.9%+93.6%
RSI (14)Momentum oscillator 0–10037.051.147.648.366.5
Avg Volume (50D)Average daily shares traded4.2M1.5M3.0M12.4M5.0M
Evenly matched — CRM and DDOG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: KVYO as "Buy", HUBS as "Buy", BRZE as "Buy", CRM as "Buy", DDOG as "Buy". Consensus price targets imply 110.1% upside for KVYO (target: $33) vs -7.5% for DDOG (target: $175). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.

MetricKVYO logoKVYOKlaviyo, Inc.HUBS logoHUBSHubSpot, Inc.BRZE logoBRZEBraze, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$33.13$360.89$42.44$287.00$174.63
# AnalystsCovering analysts2247259747
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.0%0.0%+7.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

CRM leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). DDOG leads in 1 (Total Returns). 1 tied.

Best OverallSalesforce, Inc. (CRM)Leads 3 of 6 categories
Loading custom metrics...

KVYO vs HUBS vs BRZE vs CRM vs DDOG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is KVYO or HUBS or BRZE or CRM or DDOG a better buy right now?

For growth investors, Klaviyo, Inc.

(KVYO) is the stronger pick with 31. 6% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Salesforce, Inc. (CRM) offers the better valuation at 23. 9x trailing P/E (15. 8x forward), making it the more compelling value choice. Analysts rate Klaviyo, Inc. (KVYO) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — KVYO or HUBS or BRZE or CRM or DDOG?

On trailing P/E, Salesforce, Inc.

(CRM) is the cheapest at 23. 9x versus Datadog, Inc. at 629. 1x. On forward P/E, Salesforce, Inc. is actually cheaper at 15. 8x.

03

Which is the better long-term investment — KVYO or HUBS or BRZE or CRM or DDOG?

Over the past 5 years, Datadog, Inc.

(DDOG) delivered a total return of +144. 2%, compared to -75. 8% for Braze, Inc. (BRZE). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus BRZE's -75. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — KVYO or HUBS or BRZE or CRM or DDOG?

By beta (market sensitivity over 5 years), Salesforce, Inc.

(CRM) is the lower-risk stock at 0. 82β versus Datadog, Inc. 's 1. 40β — meaning DDOG is approximately 72% more volatile than CRM relative to the S&P 500. On balance sheet safety, Klaviyo, Inc. (KVYO) carries a lower debt/equity ratio of 10% versus 41% for Datadog, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — KVYO or HUBS or BRZE or CRM or DDOG?

By revenue growth (latest reported year), Klaviyo, Inc.

(KVYO) is pulling ahead at 31. 6% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, KVYO leads at 37. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — KVYO or HUBS or BRZE or CRM or DDOG?

Salesforce, Inc.

(CRM) is the more profitable company, earning 18. 0% net margin versus -17. 8% for Braze, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus -19. 6% for BRZE. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is KVYO or HUBS or BRZE or CRM or DDOG more undervalued right now?

On forward earnings alone, Salesforce, Inc.

(CRM) trades at 15. 8x forward P/E versus 88. 0x for Datadog, Inc. — 72. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for KVYO: 110. 1% to $33. 13.

08

Which pays a better dividend — KVYO or HUBS or BRZE or CRM or DDOG?

In this comparison, CRM (0.

9% yield) pays a dividend. KVYO, HUBS, BRZE, DDOG do not pay a meaningful dividend and should not be held primarily for income.

09

Is KVYO or HUBS or BRZE or CRM or DDOG better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, KVYO: -51. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between KVYO and HUBS and BRZE and CRM and DDOG?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: KVYO is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; BRZE is a small-cap high-growth stock; CRM is a mid-cap quality compounder stock; DDOG is a mid-cap high-growth stock. CRM pays a dividend while KVYO, HUBS, BRZE, DDOG do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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