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VEEV vs HUBS vs CRM vs DDOG vs NOW

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
VEEV
Veeva Systems Inc.

Medical - Healthcare Information Services

HealthcareNYSE • US
Market Cap$27.35B
5Y Perf.-23.1%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.+22.2%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.+6.6%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$67.18B
5Y Perf.+164.8%
NOW
ServiceNow, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$96.96B
5Y Perf.-75.9%

VEEV vs HUBS vs CRM vs DDOG vs NOW — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
VEEV logoVEEV
HUBS logoHUBS
CRM logoCRM
DDOG logoDDOG
NOW logoNOW
IndustryMedical - Healthcare Information ServicesSoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - Application
Market Cap$27.35B$12.58B$179.19B$67.18B$96.96B
Revenue (TTM)$3.20B$3.30B$41.52B$3.67B$13.96B
Net Income (TTM)$909M$100M$7.46B$136M$1.76B
Gross Margin75.5%83.7%77.7%79.9%76.6%
Operating Margin28.7%1.9%21.5%-0.7%13.4%
Forward P/E19.0x19.6x15.8x88.0x22.5x
Total Debt$96M$485M$6.74B$1.54B$3.20B
Cash & Equiv.$1.42B$882M$7.33B$401M$3.73B

VEEV vs HUBS vs CRM vs DDOG vs NOWLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

VEEV
HUBS
CRM
DDOG
NOW
StockMay 20May 26Return
Veeva Systems Inc. (VEEV)10076.9-23.1%
HubSpot, Inc. (HUBS)100122.2+22.2%
Salesforce, Inc. (CRM)100106.6+6.6%
Datadog, Inc. (DDOG)100264.8+164.8%
ServiceNow, Inc. (NOW)10024.1-75.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: VEEV vs HUBS vs CRM vs DDOG vs NOW

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: VEEV leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Salesforce, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. DDOG also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
VEEV
Veeva Systems Inc.
The Income Pick

VEEV carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 0.77
  • 5.2% 10Y total return vs DDOG's 402.6%
  • Lower volatility, beta 0.77, Low D/E 1.3%, current ratio 4.89x
  • Beta 0.77, current ratio 4.89x
Best for: income & stability and long-term compounding
HUBS
HubSpot, Inc.
The Technology Pick

HUBS lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
CRM
Salesforce, Inc.
The Value Play

CRM is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (15.8x vs 88.0x)
  • 0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Best for: value and dividends
DDOG
Datadog, Inc.
The Growth Play

DDOG ranks third and is worth considering specifically for growth exposure.

  • Rev growth 27.7%, EPS growth -41.2%, 3Y rev CAGR 26.9%
  • 27.7% revenue growth vs CRM's 9.6%
  • +78.0% vs NOW's -90.5%
Best for: growth exposure
NOW
ServiceNow, Inc.
The Value Pick

NOW is the clearest fit if your priority is valuation efficiency.

  • PEG 0.32 vs CRM's 1.29
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthDDOG logoDDOG27.7% revenue growth vs CRM's 9.6%
ValueCRM logoCRMLower P/E (15.8x vs 88.0x)
Quality / MarginsVEEV logoVEEV28.4% margin vs HUBS's 3.0%
Stability / SafetyVEEV logoVEEVBeta 0.77 vs NOW's 1.46, lower leverage
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)DDOG logoDDOG+78.0% vs NOW's -90.5%
Efficiency (ROA)VEEV logoVEEV11.1% ROA vs DDOG's 2.1%, ROIC 12.9% vs -0.8%

VEEV vs HUBS vs CRM vs DDOG vs NOW — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

VEEVVeeva Systems Inc.
FY 2025
Subscription Services Veeva Research And Development
43.0%$1.2B
Subscription Services Veeva Commercial Cloud
40.2%$1.1B
Professional Services Veeva Research And Development
10.1%$277M
Professional Services Veeva Commercial Cloud
6.7%$185M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
DDOGDatadog, Inc.

Segment breakdown not available.

NOWServiceNow, Inc.
FY 2025
License and Service
97.0%$12.9B
Technology Service
3.0%$395M

VEEV vs HUBS vs CRM vs DDOG vs NOW — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLVEEVLAGGINGNOW

Income & Cash Flow (Last 12 Months)

VEEV leads this category, winning 3 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 13.0x VEEV's $3.2B. VEEV is the more profitable business, keeping 28.4% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricVEEV logoVEEVVeeva Systems Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.NOW logoNOWServiceNow, Inc.
RevenueTrailing 12 months$3.2B$3.3B$41.5B$3.7B$14.0B
EBITDAEarnings before interest/tax$956M$166M$11.4B$73M$2.7B
Net IncomeAfter-tax profit$909M$100M$7.5B$136M$1.8B
Free Cash FlowCash after capex$1.4B$712M$14.4B$1.1B$4.6B
Gross MarginGross profit ÷ Revenue+75.5%+83.7%+77.7%+79.9%+76.6%
Operating MarginEBIT ÷ Revenue+28.7%+1.9%+21.5%-0.7%+13.4%
Net MarginNet income ÷ Revenue+28.4%+3.0%+18.0%+3.7%+12.6%
FCF MarginFCF ÷ Revenue+43.7%+21.6%+34.7%+29.4%+33.2%
Rev. Growth (YoY)Latest quarter vs prior year+16.0%+23.4%+12.1%+32.2%+22.1%
EPS Growth (YoY)Latest quarter vs prior year+23.9%+2.5%+18.3%+120.9%+2.3%
VEEV leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CRM leads this category, winning 5 of 7 comparable metrics.

At 23.9x trailing earnings, CRM trades at a 96% valuation discount to DDOG's 629.1x P/E. Adjusting for growth (PEG ratio), NOW offers better value at 0.81x vs CRM's 1.95x — a lower PEG means you pay less per unit of expected earnings growth.

MetricVEEV logoVEEVVeeva Systems Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.NOW logoNOWServiceNow, Inc.
Market CapShares × price$27.4B$12.6B$179.2B$67.2B$97.0B
Enterprise ValueMkt cap + debt − cash$26.0B$12.2B$178.6B$68.3B$96.4B
Trailing P/EPrice ÷ TTM EPS30.92x284.08x23.88x629.10x56.04x
Forward P/EPrice ÷ next-FY EPS est.18.98x19.61x15.82x87.97x22.51x
PEG RatioP/E ÷ EPS growth rate1.70x1.95x0.81x
EV / EBITDAEnterprise value multiple28.40x69.24x20.03x874.03x37.64x
Price / SalesMarket cap ÷ Revenue8.56x4.02x4.32x19.60x7.30x
Price / BookPrice ÷ Book value/share3.89x6.29x3.01x18.38x7.56x
Price / FCFMarket cap ÷ FCF19.33x17.77x12.44x67.14x21.19x
CRM leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

VEEV leads this category, winning 6 of 9 comparable metrics.

NOW delivers a 15.0% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $4 for DDOG. VEEV carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to DDOG's 0.41x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs NOW's 3/9, reflecting strong financial health.

MetricVEEV logoVEEVVeeva Systems Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.NOW logoNOWServiceNow, Inc.
ROE (TTM)Return on equity+13.4%+5.0%+12.6%+3.8%+15.0%
ROA (TTM)Return on assets+11.1%+2.7%+6.6%+2.1%+7.5%
ROICReturn on invested capital+12.9%+0.4%+10.9%-0.8%+12.4%
ROCEReturn on capital employed+13.8%+0.5%+11.9%-1.0%+13.2%
Piotroski ScoreFundamental quality 0–966863
Debt / EquityFinancial leverage0.01x0.23x0.11x0.41x0.25x
Net DebtTotal debt minus cash-$1.3B-$397M-$590M$1.1B-$523M
Cash & Equiv.Liquid assets$1.4B$882M$7.3B$401M$3.7B
Total DebtShort + long-term debt$96M$485M$6.7B$1.5B$3.2B
Interest CoverageEBIT ÷ Interest expense4753.07x44.14x4.03x185.08x
VEEV leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

DDOG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in DDOG five years ago would be worth $24,418 today (with dividends reinvested), compared to $1,935 for NOW. Over the past 12 months, DDOG leads with a +78.0% total return vs NOW's -90.5%. The 3-year compound annual growth rate (CAGR) favors DDOG at 33.9% vs NOW's -40.3% — a key indicator of consistent wealth creation.

MetricVEEV logoVEEVVeeva Systems Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.NOW logoNOWServiceNow, Inc.
YTD ReturnYear-to-date-23.4%-36.1%-26.4%+41.1%-36.5%
1-Year ReturnPast 12 months-29.4%-62.0%-32.4%+78.0%-90.5%
3-Year ReturnCumulative with dividends-5.2%-45.1%-4.0%+140.3%-78.7%
5-Year ReturnCumulative with dividends-35.3%-52.1%-12.3%+144.2%-80.6%
10-Year ReturnCumulative with dividends+519.4%+469.1%+154.6%+402.6%+38.8%
CAGR (3Y)Annualised 3-year return-1.8%-18.1%-1.4%+33.9%-40.3%
DDOG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — VEEV and DDOG each lead in 1 of 2 comparable metrics.

VEEV is the less volatile stock with a 0.77 beta — it tends to amplify market swings less than NOW's 1.46 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DDOG currently trades 93.6% from its 52-week high vs NOW's 8.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricVEEV logoVEEVVeeva Systems Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.NOW logoNOWServiceNow, Inc.
Beta (5Y)Sensitivity to S&P 5000.77x1.18x0.82x1.40x1.46x
52-Week HighHighest price in past year$310.50$682.57$296.05$201.69$1057.39
52-Week LowLowest price in past year$148.05$187.45$163.52$98.01$81.24
% of 52W HighCurrent price vs 52-week peak+54.2%+35.8%+62.9%+93.6%+8.9%
RSI (14)Momentum oscillator 0–10049.651.148.366.541.5
Avg Volume (50D)Average daily shares traded2.3M1.5M12.4M5.0M21.2M
Evenly matched — VEEV and DDOG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: VEEV as "Buy", HUBS as "Buy", CRM as "Buy", DDOG as "Buy", NOW as "Buy". Consensus price targets imply 66.5% upside for VEEV (target: $280) vs -7.5% for DDOG (target: $175). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.

MetricVEEV logoVEEVVeeva Systems Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.NOW logoNOWServiceNow, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$280.10$360.89$287.00$174.63$151.52
# AnalystsCovering analysts4247974768
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap+0.6%+4.0%+7.0%0.0%+1.9%
Insufficient data to determine a leader in this category.
Key Takeaway

VEEV leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CRM leads in 1 (Valuation Metrics). 1 tied.

Best OverallVeeva Systems Inc. (VEEV)Leads 2 of 6 categories
Loading custom metrics...

VEEV vs HUBS vs CRM vs DDOG vs NOW: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is VEEV or HUBS or CRM or DDOG or NOW a better buy right now?

For growth investors, Datadog, Inc.

(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Salesforce, Inc. (CRM) offers the better valuation at 23. 9x trailing P/E (15. 8x forward), making it the more compelling value choice. Analysts rate Veeva Systems Inc. (VEEV) a "Buy" — based on 42 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — VEEV or HUBS or CRM or DDOG or NOW?

On trailing P/E, Salesforce, Inc.

(CRM) is the cheapest at 23. 9x versus Datadog, Inc. at 629. 1x. On forward P/E, Salesforce, Inc. is actually cheaper at 15. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: ServiceNow, Inc. wins at 0. 32x versus Salesforce, Inc. 's 1. 29x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — VEEV or HUBS or CRM or DDOG or NOW?

Over the past 5 years, Datadog, Inc.

(DDOG) delivered a total return of +144. 2%, compared to -80. 6% for ServiceNow, Inc. (NOW). Over 10 years, the gap is even starker: VEEV returned +519. 4% versus NOW's +38. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — VEEV or HUBS or CRM or DDOG or NOW?

By beta (market sensitivity over 5 years), Veeva Systems Inc.

(VEEV) is the lower-risk stock at 0. 77β versus ServiceNow, Inc. 's 1. 46β — meaning NOW is approximately 89% more volatile than VEEV relative to the S&P 500. On balance sheet safety, Veeva Systems Inc. (VEEV) carries a lower debt/equity ratio of 1% versus 41% for Datadog, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — VEEV or HUBS or CRM or DDOG or NOW?

By revenue growth (latest reported year), Datadog, Inc.

(DDOG) is pulling ahead at 27. 7% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, DDOG leads at 26. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — VEEV or HUBS or CRM or DDOG or NOW?

Veeva Systems Inc.

(VEEV) is the more profitable company, earning 28. 4% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 28. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: VEEV leads at 28. 7% versus -1. 3% for DDOG. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is VEEV or HUBS or CRM or DDOG or NOW more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, ServiceNow, Inc. (NOW) is the more undervalued stock at a PEG of 0. 32x versus Salesforce, Inc. 's 1. 29x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Salesforce, Inc. (CRM) trades at 15. 8x forward P/E versus 88. 0x for Datadog, Inc. — 72. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VEEV: 66. 5% to $280. 10.

08

Which pays a better dividend — VEEV or HUBS or CRM or DDOG or NOW?

In this comparison, CRM (0.

9% yield) pays a dividend. VEEV, HUBS, DDOG, NOW do not pay a meaningful dividend and should not be held primarily for income.

09

Is VEEV or HUBS or CRM or DDOG or NOW better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Both have compounded well over 10 years (CRM: +154. 6%, NOW: +38. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between VEEV and HUBS and CRM and DDOG and NOW?

These companies operate in different sectors (VEEV (Healthcare) and HUBS (Technology) and CRM (Technology) and DDOG (Technology) and NOW (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: VEEV is a mid-cap high-growth stock; HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock; DDOG is a mid-cap high-growth stock; NOW is a mid-cap high-growth stock. CRM pays a dividend while VEEV, HUBS, DDOG, NOW do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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VEEV

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  • Market Cap > $100B
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High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
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Stable Dividend Mega-Cap

  • Sector: Technology
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High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 16%
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  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
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Custom Screen

Beat Both

Find stocks that outperform VEEV and HUBS and CRM and DDOG and NOW on the metrics below

Revenue Growth>
%
(VEEV: 16.0% · HUBS: 23.4%)
Net Margin>
%
(VEEV: 28.4% · HUBS: 3.0%)
P/E Ratio<
x
(VEEV: 30.9x · HUBS: 284.1x)

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