Ranked by reported Q2 2026 13F market value
Share of total reported institutional value in NOW held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 96.1M | $9.54B | -1.5% | 9.291% | 0.14% |
| 2 | VANGUARD CAPITAL MANAGEMENT LLC | 67.4M | $6.69B | -0.9% | 6.515% | 0.14% |
| 3 | STATE STREET CORP | 49.0M | $4.87B | +2.0% | 4.743% | 0.07% |
| 4 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 35.8M | $3.56B | +85.8% | 3.466% | 0.28% |
| 5 | MORGAN STANLEY | 26.6M | $2.64B | +14.1% | 2.576% | 0.14% |
| 6 | VANGUARD PORTFOLIO MANAGEMENT LLC | 25.2M | $2.50B | +0.1% | 2.436% | 0.11% |
| 7 | GEODE CAPITAL MANAGEMENT, LLC | 24.3M | $2.41B | -0.6% | 2.348% | 0.13% |
| 8 | CITADEL ADVISORS LLC | 18.3M | $1.82B | +60.6% | 1.770% | 0.10% |
| 9 | JANE STREET GROUP, LLC | 17.6M | $1.75B | +25.9% | 1.702% | 0.14% |
| 10 | GOLDMAN SACHS GROUP INC | 16.7M | $1.65B | +94.6% | 1.611% | 0.14% |
| 11 | UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AME | 16.6M | $1.65B | +16.6% | 1.609% | 0.30% |
| 12 | JPMORGAN CHASE & CO | 13.9M | $1.39B | -55.0% | 1.349% | 0.08% |
| 13 | NORGES BANK | 12.5M | $1.24B | β | 1.205% | 0.12% |
| 14 | FMR LLC | 11.4M | $1.13B | -7.2% | 1.102% | 0.05% |
| 15 | NORTHERN TRUST CORP | 11.0M | $1.09B | +1.4% | 1.063% | 0.13% |
| 16 | Amundi | 10.5M | $1.04B | -8.4% | 1.017% | 0.25% |
| 17 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 8.1M | $802.2M | +6.2% | 0.782% | 0.11% |
| 18 | Fisher Asset Management, LLC | 8.0M | $796.1M | -0.2% | 0.776% | 0.24% |
| 19 | BARCLAYS PLC | 7.8M | $774.5M | +1.7% | 0.755% | 0.15% |
| 20 | Pictet Asset Management Holding SA | 7.2M | $713.2M | +18.1% | 0.695% | 0.68% |
| 21 | Bank of New York Mellon Corp | 7.2M | $712.6M | -15.8% | 0.694% | 0.12% |
| 22 | VICTORY CAPITAL MANAGEMENT INC | 7.2M | $711.2M | -6.1% | 0.693% | 0.40% |
| 23 | AMERIPRISE FINANCIAL INC | 7.0M | $697.2M | +27.9% | 0.675% | 0.14% |
| 24 | Legal & General Group Plc | 6.5M | $641.9M | -5.1% | 0.625% | 0.13% |
| 25 | BANK OF AMERICA CORP /DE/ | 6.3M | $627.4M | -10.8% | 0.611% | 0.04% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in NOW β a direct measure of their conviction.
Filings activity in NOW during Q2 2026, grouped by how each filer changed its position.
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q2 2026 | 2,239 | +2.4% | 90.25% | +1.58 pp | $89.10B | 1.4% |
| Q1 2026 | 2,186 | 2.6% | 88.67% | 0.49 pp | $90.40B | 32% |
| Q4 2025 | 2,244 | +2.9% | 89.16% | +3.76 pp | $133.59B | 19% |
| Q3 2025 | 2,180 | 1.4% | 85.40% | +2.73 pp | $165.03B | 7.2% |
| Q2 2025 | 2,210 | +6.7% | 82.67% | +1.94 pp | $177.88B | +32% |
| Q1 2025 | 2,071 | 2.5% | 80.73% | 0.92 pp | $134.55B | 26% |
| Q4 2024 | 2,125 | +15% | 81.65% | +0.74 pp | $180.88B | +20% |
| Q3 2024 | 1,851 | β | 80.91% | β | $150.90B | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
Quick answers to the most common questions about buying NOW stock.
Based on Q2 2026 13F filings, institutional ownership of ServiceNow, Inc. stands at 90.3%, held across 2,239 reporting institutions.
BlackRock, Inc. is the largest reported institutional holder of NOW, with approximately 96,057,763 shares worth $9.54B as of Q2 2026.
Yes β 4 widely-followed marquee investors appear among the top 25 institutional holders of NOW, including SUSQUEHANNA INTERNATIONAL GROUP, LLP, CITADEL ADVISORS LLC, JANE STREET GROUP, LLC, Fisher Asset Management, LLC.
Our composite Smart Money Score for NOW is 76 out of 100 (Bullish). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
296 institutions opened new positions in NOW during Q2 2026, while 264 fully exited. 802 added to existing positions and 1,069 trimmed.
NOW institutional ownership rose by 1.58 percentage points quarter-over-quarter, with a net change of +53 holders.
The top 10 institutions account for 42.0% of all reported 13F value in NOW, and the top 25 account for 57.7%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
ServiceNow, Inc. (NOW) Institutional Ownership