Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 2, 2026, Upbound Group, Inc. (UPBD) has a Wall Street consensus price target of $39.67, based on estimates from 20 covering analysts. With the stock currently trading at $21.45, this represents a potential upside of +84.9%. The company has a market capitalization of $1.24B.
Analyst price targets range from a low of $33.00 to a high of $45.00, representing a 30% spread in expectations. The median target of $41.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 16 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, UPBD trades at a trailing P/E of 9.7x and forward P/E of 5.1x. Analysts expect EPS to grow +192.5% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $19.80, with bear and bull scenarios of $-3.31 and $32.95 respectively. Model confidence stands at 51/100, reflecting moderate uncertainty in projections.
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Start ComparisonThe consensus Wall Street price target for UPBD is $39.67, representing 84.9% upside from the current price of $21.45. With 20 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
UPBD has a consensus rating of "Buy" based on 20 Wall Street analysts. The rating breakdown is predominantly bullish, with 16 Buy/Strong Buy ratings. The consensus 12-month price target of $39.67 implies 84.9% upside from current levels.
With a forward P/E of 5.1124x, UPBD trades at a relatively low valuation. The consensus target of $39.67 implies 84.9% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $45 for UPBD, while the most conservative target is $33. The consensus of $39.67 represents the median expectation. Our quantitative valuation model projects a bull case target of $33 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
UPBD is well covered by analysts, with 20 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 16 have Buy ratings, 4 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month UPBD stock forecast based on 20 Wall Street analysts shows a consensus price target of $39.67, with estimates ranging from $33 (bear case) to $45 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $20, with bear/bull scenarios of $-3/$33.
Our quantitative valuation model calculates UPBD's fair value at $20 (base case), with a bear case of $-3 and bull case of $33. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 51/100.
UPBD trades at a forward P/E ratio of 5.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 9.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on UPBD, with a "Buy" consensus rating and $39.67 price target (84.9% upside). 16 of 20 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
UPBD analyst price targets range from $33 to $45, a 30% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $39.67 consensus represents the middle ground. Our model's $-3-$33 range provides an independent fundamental perspective.