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AFRMAffirm Holdings, Inc.
$68.11$22.7B
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AFRM logo

Affirm Holdings, Inc. (AFRM) Price Target Analysis

Updated Nov 6, 2026
Analyst Rating: Buy
Based on 39 analysts

40.6% Below Target

AFRM trades 40.6% below Wall Street's consensus target of $95.75.

Current Price$68.11
Average Target$95.75
Target
Current
Low$75.00
Median$97.00
High$110.00

Analyst Target Range

Forward P/E54.9x
(High Premium)
PEG Ratio—
Implied Growth-77.5%
(Declining)
Analyst Spread36.6%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$68.11
Consensus$95.75
High$110.00
Low$75.00

Consensus Scenario Assumptions

The base valuation assumes AFRM achieves its forward estimates and maintains a stable P/E multiple of 54.9x. This scenario reflects the blended consensus of 39 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 39 published analyst recommendations for AFRM

29/39 analysts are bullish
+37
BearishBullish
Weighted analyst sentiment score based on 39 ratings
ConsensusBuy
Coverage39 Analysts
Net Score+37
Bull / Bear74% / 0%
Strong Buy00%
Buy2974%
Hold1026%
Sell00%
Strong Sell00%
Strong Buy
00%
Buy
2974%
Hold
1026%
Sell
00%
Strong Sell
00%
Recommendation Mix74% Buy · 26% Hold · 0% Sell
Buy (29)Hold (10)Sell (0)

AFRM Price Target Analysis

Updated November 8, 2026

As of November 8, 2026, Affirm Holdings, Inc. (AFRM) has a Wall Street consensus price target of $95.75, based on estimates from 39 covering analysts. With the stock currently trading at $68.11, this represents a potential upside of +40.6%. The company has a market capitalization of $22.69B.

Analyst price targets range from a low of $75.00 to a high of $110.00, representing a 37% spread in expectations. The median target of $97.00 aligns closely with the consensus average.

The current analyst consensus rating is Buy, with 29 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, AFRM trades at a trailing P/E of 454.1x and forward P/E of 54.9x. Analysts expect EPS to grow -77.5% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $108.59, with bear and bull scenarios of $68.41 and $143.08 respectively. Model confidence stands at 67/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+16.5%
Industry Consensus
Avg Forward P/E
25.6x
(Growth Premium)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
SEZL logo
SEZLSezzle Inc.
$5.0B$149.43$195.00
+30.5%
Buy28.0x6
LPRO logo
LPROOpen Lending Corporation
$372M$3.14$3.15
+0.3%
Hold33.9x12
UPST logo
UPSTUpstart Holdings, Inc.
$2.1B$21.89$36.11
+65.0%
Buy40.1x22
LC logo
LCLendingClub Corporation
$2.3B$19.95$18.33
-8.1%
Buy11.4x25
SOFI logo
SOFISoFi Technologies, Inc.
$20.8B$16.21$21.05
+29.9%
Hold26.8x29
PYPL logo
PYPLPayPal Holdings, Inc.
$52.3B$59.24$55.88
-5.7%
Hold10.6x70
ALLY logo
ALLYAlly Financial Inc.
$11.6B$38.17$47.50
+24.4%
Buy7.6x38
OMF logo
OMFOneMain Holdings, Inc.
$6.5B$56.09$65.25
+16.3%
Buy8.6x31
CACC logo
CACCCredit Acceptance Corporation
$5.5B$529.56$500.00
-5.6%
Hold10.7x18
SHOP logo
SHOPShopify Inc.
$193.2B$148.91$176.26
+18.4%
Buy78.0x66

AFRM — Frequently Asked Questions

Quick answers to the most common questions about buying AFRM stock.

What is the AFRM stock price target for 2026?

The consensus Wall Street price target for AFRM is $95.75, representing 40.6% upside from the current price of $68.11. With 39 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is AFRM a buy, sell, or hold?

AFRM has a consensus rating of "Buy" based on 39 Wall Street analysts. The rating breakdown is predominantly bullish, with 29 Buy/Strong Buy ratings. The consensus 12-month price target of $95.75 implies 40.6% upside from current levels.

Is AFRM stock overvalued or undervalued?

At a forward P/E of 54.8699x, AFRM trades at a premium valuation. The consensus price target of $95.75 (40.6% upside) suggests analysts still see growth justifying the multiple.

How high can AFRM stock go?

The most bullish Wall Street analyst has a price target of $110 for AFRM, while the most conservative target is $75. The consensus of $95.75 represents the median expectation. Our quantitative valuation model projects a bull case target of $143 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover AFRM stock?

AFRM is heavily covered by Wall Street, with 39 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 29 have Buy ratings, 10 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the AFRM stock forecast?

The 12-month AFRM stock forecast based on 39 Wall Street analysts shows a consensus price target of $95.75, with estimates ranging from $75 (bear case) to $110 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $109, with bear/bull scenarios of $68/$143.

What is AFRM's fair value based on fundamentals?

Our quantitative valuation model calculates AFRM's fair value at $109 (base case), with a bear case of $68 and bull case of $143. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 67/100.

What is AFRM's forward P/E ratio?

AFRM trades at a forward P/E ratio of 54.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 454.1x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy AFRM stock?

Wall Street analysts are very optimistic on AFRM, with a "Buy" consensus rating and $95.75 price target (40.6% upside). 29 of 39 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do AFRM price targets vary so much?

AFRM analyst price targets range from $75 to $110, a 37% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $95.75 consensus represents the middle ground. Our model's $68-$143 range provides an independent fundamental perspective.

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