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FRSH vs HUBS vs CRM vs DDOG vs BILL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FRSH
Freshworks Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$2.50B
5Y Perf.-78.8%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-63.9%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.-31.3%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$67.18B
5Y Perf.+33.5%
BILL
Bill.com Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$3.72B
5Y Perf.-85.9%

FRSH vs HUBS vs CRM vs DDOG vs BILL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FRSH logoFRSH
HUBS logoHUBS
CRM logoCRM
DDOG logoDDOG
BILL logoBILL
IndustrySoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - Application
Market Cap$2.50B$12.58B$179.19B$67.18B$3.72B
Revenue (TTM)$871M$3.30B$41.52B$3.67B$1.60B
Net Income (TTM)$180M$100M$7.46B$136M$163K
Gross Margin85.0%83.7%77.7%79.9%80.7%
Operating Margin1.8%1.9%21.5%-0.7%2.2%
Forward P/E15.9x19.6x15.8x88.0x15.7x
Total Debt$67M$485M$6.74B$1.54B$1.77B
Cash & Equiv.$632M$882M$7.33B$401M$1.14B

FRSH vs HUBS vs CRM vs DDOG vs BILLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FRSH
HUBS
CRM
DDOG
BILL
StockSep 21May 26Return
Freshworks Inc. (FRSH)10021.2-78.8%
HubSpot, Inc. (HUBS)10036.1-63.9%
Salesforce, Inc. (CRM)10068.7-31.3%
Datadog, Inc. (DDOG)100133.5+33.5%
Bill.com Holdings, … (BILL)10014.1-85.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: FRSH vs HUBS vs CRM vs DDOG vs BILL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FRSH and CRM are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Salesforce, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. DDOG and BILL also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
FRSH
Freshworks Inc.
The Defensive Pick

FRSH has the current edge in this matchup, primarily because of its strength in sleep-well-at-night and defensive.

  • Lower volatility, beta 1.15, Low D/E 6.4%, current ratio 2.14x
  • Beta 1.15, current ratio 2.14x
  • 20.7% margin vs BILL's 0.0%
  • 11.9% ROA vs BILL's 0.0%, ROIC 2.0% vs -1.4%
Best for: sleep-well-at-night and defensive
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
Best for: growth exposure
CRM
Salesforce, Inc.
The Income Pick

CRM is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 2 yrs, beta 0.82, yield 0.9%
  • Beta 0.82 vs BILL's 1.89, lower leverage
  • 0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Best for: income & stability
DDOG
Datadog, Inc.
The Long-Run Compounder

DDOG ranks third and is worth considering specifically for long-term compounding.

  • 402.6% 10Y total return vs HUBS's 469.1%
  • 27.7% revenue growth vs CRM's 9.6%
  • +78.0% vs HUBS's -62.0%
Best for: long-term compounding
BILL
Bill.com Holdings, Inc.
The Value Play

BILL is the clearest fit if your priority is value.

  • Lower P/E (15.7x vs 88.0x)
Best for: value
See the full category breakdown
CategoryWinnerWhy
GrowthDDOG logoDDOG27.7% revenue growth vs CRM's 9.6%
ValueBILL logoBILLLower P/E (15.7x vs 88.0x)
Quality / MarginsFRSH logoFRSH20.7% margin vs BILL's 0.0%
Stability / SafetyCRM logoCRMBeta 0.82 vs BILL's 1.89, lower leverage
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)DDOG logoDDOG+78.0% vs HUBS's -62.0%
Efficiency (ROA)FRSH logoFRSH11.9% ROA vs BILL's 0.0%, ROIC 2.0% vs -1.4%

FRSH vs HUBS vs CRM vs DDOG vs BILL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FRSHFreshworks Inc.
FY 2025
Professional Services
100.0%$9M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
DDOGDatadog, Inc.

Segment breakdown not available.

BILLBill.com Holdings, Inc.
FY 2025
Subscription And Transaction Fees
88.9%$1.3B
Interest On Funds Held For Customers
11.1%$162M

FRSH vs HUBS vs CRM vs DDOG vs BILL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLDDOGLAGGINGCRM

Income & Cash Flow (Last 12 Months)

Evenly matched — FRSH and CRM each lead in 2 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 47.7x FRSH's $871M. FRSH is the more profitable business, keeping 20.7% of every revenue dollar as net income compared to BILL's 0.0%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BILL logoBILLBill.com Holdings…
RevenueTrailing 12 months$871M$3.3B$41.5B$3.7B$1.6B
EBITDAEarnings before interest/tax$41M$166M$11.4B$73M$95M
Net IncomeAfter-tax profit$180M$100M$7.5B$136M$163,000
Free Cash FlowCash after capex$254M$712M$14.4B$1.1B$370M
Gross MarginGross profit ÷ Revenue+85.0%+83.7%+77.7%+79.9%+80.7%
Operating MarginEBIT ÷ Revenue+1.8%+1.9%+21.5%-0.7%+2.2%
Net MarginNet income ÷ Revenue+20.7%+3.0%+18.0%+3.7%+0.0%
FCF MarginFCF ÷ Revenue+29.2%+21.6%+34.7%+29.4%+23.1%
Rev. Growth (YoY)Latest quarter vs prior year+16.5%+23.4%+12.1%+32.2%+13.5%
EPS Growth (YoY)Latest quarter vs prior year+2.5%+18.3%+120.9%+2.1%
Evenly matched — FRSH and CRM each lead in 2 of 6 comparable metrics.

Valuation Metrics

BILL leads this category, winning 3 of 6 comparable metrics.

At 14.3x trailing earnings, FRSH trades at a 98% valuation discount to DDOG's 629.1x P/E. On an enterprise value basis, CRM's 20.0x EV/EBITDA is more attractive than DDOG's 874.0x.

MetricFRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BILL logoBILLBill.com Holdings…
Market CapShares × price$2.5B$12.6B$179.2B$67.2B$3.7B
Enterprise ValueMkt cap + debt − cash$1.9B$12.2B$178.6B$68.3B$4.4B
Trailing P/EPrice ÷ TTM EPS14.33x284.08x23.88x629.10x163.57x
Forward P/EPrice ÷ next-FY EPS est.15.87x19.61x15.82x87.97x15.72x
PEG RatioP/E ÷ EPS growth rate1.95x
EV / EBITDAEnterprise value multiple27.13x69.24x20.03x874.03x492.68x
Price / SalesMarket cap ÷ Revenue2.98x4.02x4.32x19.60x2.55x
Price / BookPrice ÷ Book value/share2.57x6.29x3.01x18.38x1.00x
Price / FCFMarket cap ÷ FCF10.18x17.77x12.44x67.14x12.02x
BILL leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

Evenly matched — FRSH and CRM each lead in 4 of 9 comparable metrics.

FRSH delivers a 18.5% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $0 for BILL. FRSH carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to BILL's 0.45x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs DDOG's 6/9, reflecting strong financial health.

MetricFRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BILL logoBILLBill.com Holdings…
ROE (TTM)Return on equity+18.5%+5.0%+12.6%+3.8%+0.0%
ROA (TTM)Return on assets+11.9%+2.7%+6.6%+2.1%+0.0%
ROICReturn on invested capital+2.0%+0.4%+10.9%-0.8%-1.4%
ROCEReturn on capital employed+1.2%+0.5%+11.9%-1.0%-1.5%
Piotroski ScoreFundamental quality 0–976867
Debt / EquityFinancial leverage0.06x0.23x0.11x0.41x0.45x
Net DebtTotal debt minus cash-$566M-$397M-$590M$1.1B$633M
Cash & Equiv.Liquid assets$632M$882M$7.3B$401M$1.1B
Total DebtShort + long-term debt$67M$485M$6.7B$1.5B$1.8B
Interest CoverageEBIT ÷ Interest expense4753.07x44.14x4.03x1.88x
Evenly matched — FRSH and CRM each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

DDOG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in DDOG five years ago would be worth $24,418 today (with dividends reinvested), compared to $1,899 for FRSH. Over the past 12 months, DDOG leads with a +78.0% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors DDOG at 33.9% vs BILL's -27.2% — a key indicator of consistent wealth creation.

MetricFRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BILL logoBILLBill.com Holdings…
YTD ReturnYear-to-date-22.2%-36.1%-26.4%+41.1%-25.6%
1-Year ReturnPast 12 months-36.5%-62.0%-32.4%+78.0%-19.0%
3-Year ReturnCumulative with dividends-33.0%-45.1%-4.0%+140.3%-61.4%
5-Year ReturnCumulative with dividends-81.0%-52.1%-12.3%+144.2%-75.6%
10-Year ReturnCumulative with dividends-81.0%+469.1%+154.6%+402.6%+6.0%
CAGR (3Y)Annualised 3-year return-12.5%-18.1%-1.4%+33.9%-27.2%
DDOG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CRM and DDOG each lead in 1 of 2 comparable metrics.

CRM is the less volatile stock with a 0.82 beta — it tends to amplify market swings less than BILL's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DDOG currently trades 93.6% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BILL logoBILLBill.com Holdings…
Beta (5Y)Sensitivity to S&P 5001.15x1.18x0.82x1.40x1.89x
52-Week HighHighest price in past year$16.14$682.57$296.05$201.69$57.21
52-Week LowLowest price in past year$6.79$187.45$163.52$98.01$34.44
% of 52W HighCurrent price vs 52-week peak+55.9%+35.8%+62.9%+93.6%+65.8%
RSI (14)Momentum oscillator 0–10057.451.148.366.543.8
Avg Volume (50D)Average daily shares traded7.8M1.5M12.4M5.0M1.8M
Evenly matched — CRM and DDOG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: FRSH as "Buy", HUBS as "Buy", CRM as "Buy", DDOG as "Buy", BILL as "Buy". Consensus price targets imply 54.1% upside for CRM (target: $287) vs -7.5% for DDOG (target: $175). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.

MetricFRSH logoFRSHFreshworks Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.DDOG logoDDOGDatadog, Inc.BILL logoBILLBill.com Holdings…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$11.43$360.89$287.00$174.63$54.22
# AnalystsCovering analysts1847974732
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap+15.5%+4.0%+7.0%0.0%+11.6%
Insufficient data to determine a leader in this category.
Key Takeaway

BILL leads in 1 of 6 categories (Valuation Metrics). DDOG leads in 1 (Total Returns). 3 tied.

Best OverallDatadog, Inc. (DDOG)Leads 1 of 6 categories
Loading custom metrics...

FRSH vs HUBS vs CRM vs DDOG vs BILL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FRSH or HUBS or CRM or DDOG or BILL a better buy right now?

For growth investors, Datadog, Inc.

(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Freshworks Inc. (FRSH) offers the better valuation at 14. 3x trailing P/E (15. 9x forward), making it the more compelling value choice. Analysts rate Freshworks Inc. (FRSH) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FRSH or HUBS or CRM or DDOG or BILL?

On trailing P/E, Freshworks Inc.

(FRSH) is the cheapest at 14. 3x versus Datadog, Inc. at 629. 1x. On forward P/E, Bill. com Holdings, Inc. is actually cheaper at 15. 7x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — FRSH or HUBS or CRM or DDOG or BILL?

Over the past 5 years, Datadog, Inc.

(DDOG) delivered a total return of +144. 2%, compared to -81. 0% for Freshworks Inc. (FRSH). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus FRSH's -81. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FRSH or HUBS or CRM or DDOG or BILL?

By beta (market sensitivity over 5 years), Salesforce, Inc.

(CRM) is the lower-risk stock at 0. 82β versus Bill. com Holdings, Inc. 's 1. 89β — meaning BILL is approximately 131% more volatile than CRM relative to the S&P 500. On balance sheet safety, Freshworks Inc. (FRSH) carries a lower debt/equity ratio of 6% versus 45% for Bill. com Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FRSH or HUBS or CRM or DDOG or BILL?

By revenue growth (latest reported year), Datadog, Inc.

(DDOG) is pulling ahead at 27. 7% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, BILL leads at 31. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FRSH or HUBS or CRM or DDOG or BILL?

Freshworks Inc.

(FRSH) is the more profitable company, earning 21. 9% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 21. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus -5. 5% for BILL. At the gross margin level — before operating expenses — FRSH leads at 85. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FRSH or HUBS or CRM or DDOG or BILL more undervalued right now?

On forward earnings alone, Bill.

com Holdings, Inc. (BILL) trades at 15. 7x forward P/E versus 88. 0x for Datadog, Inc. — 72. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 54. 1% to $287. 00.

08

Which pays a better dividend — FRSH or HUBS or CRM or DDOG or BILL?

In this comparison, CRM (0.

9% yield) pays a dividend. FRSH, HUBS, DDOG, BILL do not pay a meaningful dividend and should not be held primarily for income.

09

Is FRSH or HUBS or CRM or DDOG or BILL better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Bill. com Holdings, Inc. (BILL) carries a higher beta of 1. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CRM: +154. 6%, BILL: +6. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FRSH and HUBS and CRM and DDOG and BILL?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: FRSH is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock; DDOG is a mid-cap high-growth stock; BILL is a small-cap quality compounder stock. CRM pays a dividend while FRSH, HUBS, DDOG, BILL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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FRSH

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BILL

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  • Sector: Technology
  • Market Cap > $100B
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Custom Screen

Beat Both

Find stocks that outperform FRSH and HUBS and CRM and DDOG and BILL on the metrics below

Revenue Growth>
%
(FRSH: 16.5% · HUBS: 23.4%)
Net Margin>
%
(FRSH: 20.7% · HUBS: 3.0%)
P/E Ratio<
x
(FRSH: 14.3x · HUBS: 284.1x)

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