Ranked by reported Q1 2026 13F market value
Share of total reported institutional value in HNST held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 6.6M | $19.3M | -0.1% | 5.960% | 0.00% |
| 2 | MAK CAPITAL ONE LLC | 4.8M | $14.0M | +35.4% | 4.339% | 2.07% |
| 3 | VANGUARD CAPITAL MANAGEMENT LLC | 4.2M | $12.5M | β | 3.860% | 0.00% |
| 4 | Portolan Capital Management, LLC | 3.0M | $9.0M | -36.6% | 2.767% | 0.48% |
| 5 | ArrowMark Colorado Holdings LLC | 2.5M | $7.5M | 0.0% | 2.315% | 0.20% |
| 6 | GEODE CAPITAL MANAGEMENT, LLC | 2.4M | $7.1M | +3.9% | 2.193% | 0.00% |
| 7 | CITADEL ADVISORS LLC | 2.0M | $5.8M | +85.3% | 1.784% | 0.00% |
| 8 | MARSHALL WACE, LLP | 1.9M | $5.6M | β | 1.745% | 0.01% |
| 9 | STATE STREET CORP | 1.9M | $5.6M | +1.7% | 1.721% | 0.00% |
| 10 | VANGUARD PORTFOLIO MANAGEMENT LLC | 1.7M | $5.1M | β | 1.576% | 0.00% |
| 11 | DIMENSIONAL FUND ADVISORS LP | 1.5M | $4.5M | -12.4% | 1.393% | 0.00% |
| 12 | AQR CAPITAL MANAGEMENT LLC | 1.4M | $4.2M | +1812.2% | 1.313% | 0.00% |
| 13 | AMERIPRISE FINANCIAL INC | 1.4M | $4.2M | +1.1% | 1.287% | 0.00% |
| 14 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 958K | $2.8M | -29.9% | 0.870% | 0.00% |
| 15 | FMR LLC | 866K | $2.5M | -4.1% | 0.787% | 0.00% |
| 16 | CITIGROUP INC | 784K | $2.3M | -12.3% | 0.712% | 0.00% |
| 17 | NORTHERN TRUST CORP | 720K | $2.1M | +4.9% | 0.654% | 0.00% |
| 18 | UBS Group AG | 704K | $2.1M | -30.6% | 0.640% | 0.00% |
| 19 | VANGUARD FIDUCIARY TRUST CO | 699K | $2.1M | β | 0.635% | 0.00% |
| 20 | GOLDMAN SACHS GROUP INC | 646K | $1.9M | -57.5% | 0.587% | 0.00% |
| 21 | TUDOR INVESTMENT CORP ET AL | 509K | $1.5M | β | 0.462% | 0.01% |
| 22 | VICTORY CAPITAL MANAGEMENT INC | 456K | $1.3M | -37.0% | 0.415% | 0.00% |
| 23 | Bank of New York Mellon Corp | 413K | $1.2M | -10.0% | 0.375% | 0.00% |
| 24 | MILLENNIUM MANAGEMENT LLC | 412K | $1.2M | +902.2% | 0.374% | 0.00% |
| 25 | Green Alpha Advisors, LLC | 301K | $886K | -0.1% | 0.274% | 0.87% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in HNST β a direct measure of their conviction.
Filings activity in HNST during Q1 2026, grouped by how each filer changed its position.
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q1 2026 | 148 | +7.2% | 35.67% | +3.97 pp | $142M | +13% |
| Q4 2025 | 138 | 2.8% | 31.70% | 15.81 pp | $126M | 33% |
| Q3 2025 | 142 | 14% | 47.51% | 29.71 pp | $189M | 38% |
| Q2 2025 | 165 | 4.1% | 77.22% | +3.77 pp | $308M | +5.1% |
| Q1 2025 | 172 | 7.5% | 73.45% | 32.89 pp | $293M | 31% |
| Q4 2024 | 186 | +31% | 106.34% | +56.97 pp | $424M | +115% |
| Q3 2024 | 142 | +13% | 49.37% | +10.64 pp | $197M | +27% |
| Q2 2024 | 126 | β | 38.73% | β | $154M | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
Quick answers to the most common questions about buying HNST stock.
Based on Q1 2026 13F filings, institutional ownership of The Honest Company, Inc. stands at 35.7%, held across 148 reporting institutions.
BlackRock, Inc. is the largest reported institutional holder of HNST, with approximately 6,560,414 shares worth $0.02B as of Q1 2026.
Yes β 3 widely-followed marquee investors appear among the top 25 institutional holders of HNST, including CITADEL ADVISORS LLC, SUSQUEHANNA INTERNATIONAL GROUP, LLP, MILLENNIUM MANAGEMENT LLC.
Our composite Smart Money Score for HNST is 73 out of 100 (Bullish). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
36 institutions opened new positions in HNST during Q1 2026, while 26 fully exited. 81 added to existing positions and 30 trimmed.
HNST institutional ownership rose by 3.97 percentage points quarter-over-quarter, with a net change of +10 holders.
The top 10 institutions account for 64.3% of all reported 13F value in HNST, and the top 25 account for 88.9%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
The Honest Company, Inc. (HNST) Institutional Ownership