Ranked by reported Q1 2026 13F market value
Share of total reported institutional value in HOG held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 10.6M | $214.4M | +1.2% | 9.482% | 0.00% |
| 2 | DONALD SMITH & CO., INC. | 10.0M | $202.5M | +12.6% | 8.956% | 3.64% |
| 3 | DIMENSIONAL FUND ADVISORS LP | 5.8M | $118.2M | -11.5% | 5.226% | 0.02% |
| 4 | VANGUARD PORTFOLIO MANAGEMENT LLC | 5.3M | $106.8M | β | 4.724% | 0.01% |
| 5 | VANGUARD CAPITAL MANAGEMENT LLC | 5.1M | $102.3M | β | 4.525% | 0.00% |
| 6 | AMERICAN CENTURY COMPANIES INC | 4.8M | $96.2M | +10.3% | 4.253% | 0.05% |
| 7 | STATE STREET CORP | 3.8M | $76.7M | +1.6% | 3.393% | 0.00% |
| 8 | TWO SIGMA INVESTMENTS, LP | 3.0M | $61.5M | +76.6% | 2.720% | 0.05% |
| 9 | UBS Group AG | 2.9M | $58.0M | +127.1% | 2.566% | 0.01% |
| 10 | CITADEL ADVISORS LLC | 2.5M | $49.6M | -25.4% | 2.191% | 0.02% |
| 11 | GEODE CAPITAL MANAGEMENT, LLC | 2.3M | $46.2M | +6.0% | 2.043% | 0.00% |
| 12 | GATE CITY CAPITAL MANAGEMENT, LLC | 2.3M | $45.9M | β | 2.029% | 17.86% |
| 13 | FIFTHDELTA Ltd | 2.1M | $43.1M | +376.4% | 1.905% | 5.94% |
| 14 | Bank of New York Mellon Corp | 2.1M | $42.7M | +8.4% | 1.887% | 0.01% |
| 15 | MORGAN STANLEY | 1.9M | $38.2M | +19.9% | 1.690% | 0.00% |
| 16 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 1.8M | $37.2M | +54.5% | 1.647% | 0.00% |
| 17 | BANK OF AMERICA CORP /DE/ | 1.7M | $35.1M | +456.7% | 1.551% | 0.00% |
| 18 | AQR CAPITAL MANAGEMENT LLC | 1.6M | $32.0M | +336.1% | 1.424% | 0.01% |
| 19 | THIRD AVENUE MANAGEMENT LLC | 1.5M | $29.6M | β | 1.308% | 4.80% |
| 20 | AEGIS FINANCIAL CORP | 1.4M | $27.7M | β | 1.224% | 4.77% |
| 21 | MILLENNIUM MANAGEMENT LLC | 1.3M | $26.5M | β | 1.172% | 0.02% |
| 22 | Gotham Asset Management, LLC | 1.2M | $23.9M | +404.1% | 1.055% | 0.07% |
| 23 | NORTHERN TRUST CORP | 1.0M | $20.7M | +2.1% | 0.916% | 0.00% |
| 24 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 1.0M | $20.6M | -1.1% | 0.910% | 0.00% |
| 25 | Squarepoint Ops LLC | 768K | $15.5M | +105.1% | 0.687% | 0.02% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in HOG β a direct measure of their conviction.
Filings activity in HOG during Q1 2026, grouped by how each filer changed its position.
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q1 2026 | 386 | +2.7% | 68.35% | +1.16 pp | $1.96B | +1.7% |
| Q4 2025 | 376 | 2.8% | 67.19% | 22.55 pp | $1.93B | 25% |
| Q3 2025 | 387 | 0.8% | 89.74% | +11.45 pp | $2.57B | +15% |
| Q2 2025 | 390 | +1.8% | 78.29% | 5.38 pp | $2.25B | 6.4% |
| Q1 2025 | 383 | 3.5% | 83.67% | 74.29 pp | $2.40B | 47% |
| Q4 2024 | 397 | 2.0% | 157.96% | +22.32 pp | $4.53B | +16% |
| Q3 2024 | 405 | +1.0% | 135.64% | +20.23 pp | $3.89B | +18% |
| Q2 2024 | 401 | β | 115.41% | β | $3.31B | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
Quick answers to the most common questions about buying HOG stock.
Based on Q1 2026 13F filings, institutional ownership of Harley-Davidson, Inc. stands at 68.3%, held across 386 reporting institutions.
BlackRock, Inc. is the largest reported institutional holder of HOG, with approximately 10,605,802 shares worth $0.21B as of Q1 2026.
Yes β 4 widely-followed marquee investors appear among the top 25 institutional holders of HOG, including TWO SIGMA INVESTMENTS, LP, CITADEL ADVISORS LLC, SUSQUEHANNA INTERNATIONAL GROUP, LLP, MILLENNIUM MANAGEMENT LLC.
Our composite Smart Money Score for HOG is 72 out of 100 (Bullish). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
83 institutions opened new positions in HOG during Q1 2026, while 73 fully exited. 118 added to existing positions and 182 trimmed.
HOG institutional ownership rose by 1.16 percentage points quarter-over-quarter, with a net change of +10 holders.
The top 10 institutions account for 55.4% of all reported 13F value in HOG, and the top 25 account for 80.2%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
Harley-Davidson, Inc. (HOG) Institutional Ownership