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PRGPROG Holdings, Inc.
$46.11$1.8B
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PRG logo

PROG Holdings, Inc. (PRG) Price Target Analysis

Updated Jun 26, 2026
Analyst Rating: Buy
Based on 8 analysts

7.8% Above Target

PRG trades 7.8% above Wall Street's consensus target of $42.50.

Current Price$46.11
Average Target$42.50
Target
Current
Low$35.00
Median$45.00
High$47.50

Analyst Target Range

Forward P/E9.9x
(Value)
PEG Ratio—
Implied Growth+28.1%
(High Growth)
Analyst Spread29.4%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$46.11
Consensus$42.50
High$47.50
Low$35.00

Consensus Scenario Assumptions

The base valuation assumes PRG achieves its forward estimates and maintains a stable P/E multiple of 9.9x. This scenario reflects the blended consensus of 8 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 8 published analyst recommendations for PRG

6/8 analysts are bullish
+38
BearishBullish
Weighted analyst sentiment score based on 8 ratings
ConsensusBuy
Coverage8 Analysts
Net Score+38
Bull / Bear75% / 0%
Strong Buy00%
Buy675%
Hold225%
Sell00%
Strong Sell00%
Strong Buy
00%
Buy
675%
Hold
225%
Sell
00%
Strong Sell
00%
Recommendation Mix75% Buy · 25% Hold · 0% Sell
Buy (6)Hold (2)Sell (0)

PRG Price Target Analysis

Updated June 29, 2026

As of June 29, 2026, PROG Holdings, Inc. (PRG) has a Wall Street consensus price target of $42.50, based on estimates from 8 covering analysts. With the stock currently trading at $46.11, this represents a potential downside of -7.8%. The company has a market capitalization of $1.85B.

Analyst price targets range from a low of $35.00 to a high of $47.50, representing a 29% spread in expectations. The median target of $45.00 differs from the mean, suggesting potential outlier estimates.

The current analyst consensus rating is Buy, with 6 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.

From a valuation perspective, PRG trades at a trailing P/E of 12.8x and forward P/E of 9.9x. Analysts expect EPS to grow +28.1% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $51.94, with bear and bull scenarios of $32.72 and $68.44 respectively. Model confidence stands at 52/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Industrials stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+14.2%
Industry Consensus
Avg Forward P/E
22.0x
(Fair)
Peers with Coverage
9 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
UPBD logo
UPBDUpbound Group, Inc.
$1.2B$20.44$39.67
+94.1%
Buy4.9x20
WRLD logo
WRLDWorld Acceptance Corporation
$992M$213.77——Hold30.2x10
EZPW logo
EZPWEZCORP, Inc.
$1.9B$32.52$36.67
+12.8%
Buy16.1x15
AFRM logo
AFRMAffirm Holdings, Inc.
$26.5B$79.49$82.29
+3.5%
Buy63.7x33
SEZL logo
SEZLSezzle Inc.
$5.7B$170.56$137.33
-19.5%
Buy33.4x6
PSFE logo
PSFEPaysafe Limited
$383M$7.42$10.13
+36.5%
Buy3.4x11
OMF logo
OMFOneMain Holdings, Inc.
$7.1B$60.44$67.00
+10.9%
Buy8.3x31
CACC logo
CACCCredit Acceptance Corporation
$6.6B$628.86$540.00
-14.1%
Hold13.1x18
BBY logo
BBYBest Buy Co., Inc.
$16.4B$77.71$76.40
-1.7%
Hold11.9x41
W logo
WWayfair Inc.
$12.4B$94.47$99.43
+5.3%
Buy34.6x57

PRG — Frequently Asked Questions

Quick answers to the most common questions about buying PRG stock.

What is the PRG stock price target for 2026?

Wall Street's consensus price target for PRG is $42.5, -7.8% from its current price of $46.11. The below-market target from 8 analysts suggests limited near-term appreciation.

Is PRG a buy, sell, or hold?

PRG has a consensus rating of "Buy" based on 8 Wall Street analysts. The rating breakdown is predominantly bullish, with 6 Buy/Strong Buy ratings. The consensus 12-month price target of $42.5 implies -7.8% downside from current levels.

Is PRG stock overvalued or undervalued?

With a forward P/E of 9.9161x, PRG trades at a relatively low valuation. The consensus target of $42.5 implies -7.8% move, suggesting the market may be pricing in risks.

How high can PRG stock go?

The most bullish Wall Street analyst has a price target of $47.5 for PRG, while the most conservative target is $35. The consensus of $42.5 represents the median expectation. Our quantitative valuation model projects a bull case target of $68 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover PRG stock?

PRG is moderately covered, with 8 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 6 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the PRG stock forecast?

The 12-month PRG stock forecast based on 8 Wall Street analysts shows a consensus price target of $42.5, with estimates ranging from $35 (bear case) to $47.5 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $52, with bear/bull scenarios of $33/$68.

What is PRG's fair value based on fundamentals?

Our quantitative valuation model calculates PRG's fair value at $52 (base case), with a bear case of $33 and bull case of $68. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 52/100.

What is PRG's forward P/E ratio?

PRG trades at a forward P/E ratio of 9.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 12.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy PRG stock?

Analysts are cautious on PRG, with 0 Sell ratings and a price target of $42.5 (-7.8% from current price). The "Buy" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do PRG price targets vary so much?

PRG analyst price targets range from $35 to $47.5, a 29% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $42.5 consensus represents the middle ground. Our model's $33-$68 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

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