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Stock Comparison

MOGU vs REAL vs ETSY vs CPNG vs SHOP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MOGU
MOGU Inc.

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$19M
5Y Perf.-90.4%
REAL
The RealReal, Inc.

Luxury Goods

Consumer CyclicalNASDAQ • US
Market Cap$3.59B
5Y Perf.-45.2%
ETSY
Etsy, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$6.07B
5Y Perf.-68.3%
CPNG
Coupang, Inc.

Specialty Retail

Consumer CyclicalNYSE • KR
Market Cap$30.91B
5Y Perf.-65.1%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$145.00B
5Y Perf.+1.0%

MOGU vs REAL vs ETSY vs CPNG vs SHOP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MOGU logoMOGU
REAL logoREAL
ETSY logoETSY
CPNG logoCPNG
SHOP logoSHOP
IndustrySpecialty RetailLuxury GoodsSpecialty RetailSpecialty RetailSoftware - Application
Market Cap$19M$3.59B$6.07B$30.91B$145.00B
Revenue (TTM)$141M$723M$2.86B$28.65B$12.37B
Net Income (TTM)$-63M$-65M$285M$-165M$1.33B
Gross Margin40.0%73.3%72.0%12.7%48.0%
Operating Margin-71.6%-1.9%14.3%0.3%13.3%
Forward P/E307.7x18.5x292.4x60.9x
Total Debt$972K$463M$742M$4.63B$188M
Cash & Equiv.$82M$151M$1.40B$6.32B$1.53B

MOGU vs REAL vs ETSY vs CPNG vs SHOPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MOGU
REAL
ETSY
CPNG
SHOP
StockMar 21May 26Return
MOGU Inc. (MOGU)1009.6-90.4%
The RealReal, Inc. (REAL)10054.8-45.2%
Etsy, Inc. (ETSY)10031.7-68.3%
Coupang, Inc. (CPNG)10034.9-65.1%
Shopify Inc. (SHOP)100101.0+1.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: MOGU vs REAL vs ETSY vs CPNG vs SHOP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ETSY and SHOP are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Shopify Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. MOGU and REAL also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MOGU
MOGU Inc.
The Income Pick

MOGU ranks third and is worth considering specifically for income & stability and sleep-well-at-night.

  • beta 0.67
  • Lower volatility, beta 0.67, Low D/E 0.2%, current ratio 1.51x
  • Beta 0.67, current ratio 1.51x
  • Beta 0.67 vs REAL's 2.95
Best for: income & stability and sleep-well-at-night
REAL
The RealReal, Inc.
The Growth Play

REAL is the clearest fit if your priority is growth exposure.

  • Rev growth 15.4%, EPS growth 45.2%, 3Y rev CAGR 4.7%
  • +75.9% vs CPNG's -35.3%
Best for: growth exposure
ETSY
Etsy, Inc.
The Value Play

ETSY has the current edge in this matchup, primarily because of its strength in value and efficiency.

  • Lower P/E (18.5x vs 60.9x)
  • 10.6% ROA vs REAL's -17.3%
Best for: value and efficiency
CPNG
Coupang, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, CPNG doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
SHOP
Shopify Inc.
The Long-Run Compounder

SHOP is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 41.2% 10Y total return vs REAL's -57.1%
  • 30.1% revenue growth vs MOGU's -11.9%
  • 10.8% margin vs MOGU's -44.3%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs MOGU's -11.9%
ValueETSY logoETSYLower P/E (18.5x vs 60.9x)
Quality / MarginsSHOP logoSHOP10.8% margin vs MOGU's -44.3%
Stability / SafetyMOGU logoMOGUBeta 0.67 vs REAL's 2.95
DividendsTieNone of these 5 stocks pay a meaningful dividend
Momentum (1Y)REAL logoREAL+75.9% vs CPNG's -35.3%
Efficiency (ROA)ETSY logoETSY10.6% ROA vs REAL's -17.3%

MOGU vs REAL vs ETSY vs CPNG vs SHOP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MOGUMOGU Inc.
FY 2025
Commissions
83.0%$75M
Financing Solutions
8.8%$8M
Other Revenues
8.2%$7M
REALThe RealReal, Inc.
FY 2025
Service
77.3%$536M
Product
13.1%$91M
Shipping and Handling
9.5%$66M
ETSYEtsy, Inc.
FY 2025
Marketplace Revenue
69.6%$2.0B
Services Revenue
30.4%$876M
CPNGCoupang, Inc.
FY 2025
Product
76.2%$26.3B
Third-Party Merchant Services
20.6%$7.1B
Service, Other
3.2%$1.1B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B

MOGU vs REAL vs ETSY vs CPNG vs SHOP — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLETSYLAGGINGSHOP

Income & Cash Flow (Last 12 Months)

ETSY leads this category, winning 3 of 6 comparable metrics.

CPNG is the larger business by revenue, generating $28.7B annually — 202.9x MOGU's $141M. SHOP is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to MOGU's -44.3%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMOGU logoMOGUMOGU Inc.REAL logoREALThe RealReal, Inc.ETSY logoETSYEtsy, Inc.CPNG logoCPNGCoupang, Inc.SHOP logoSHOPShopify Inc.
RevenueTrailing 12 months$141M$723M$2.9B$28.7B$12.4B
EBITDAEarnings before interest/tax-$90M$11M$508M-$45M$1.7B
Net IncomeAfter-tax profit-$63M-$65M$285M-$165M$1.3B
Free Cash FlowCash after capex-$78M$13M$673M$279M$2.1B
Gross MarginGross profit ÷ Revenue+40.0%+73.3%+72.0%+12.7%+48.0%
Operating MarginEBIT ÷ Revenue-71.6%-1.9%+14.3%+0.3%+13.3%
Net MarginNet income ÷ Revenue-44.3%-9.0%+9.9%-0.6%+10.8%
FCF MarginFCF ÷ Revenue-55.2%+1.7%+23.5%+1.0%+17.2%
Rev. Growth (YoY)Latest quarter vs prior year+3.0%+18.5%+3.1%-74.4%+34.3%
EPS Growth (YoY)Latest quarter vs prior year-58.7%-150.0%+2.2%-3.5%+15.1%
ETSY leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

ETSY leads this category, winning 3 of 6 comparable metrics.

At 46.0x trailing earnings, ETSY trades at a 71% valuation discount to CPNG's 156.5x P/E. On an enterprise value basis, ETSY's 11.5x EV/EBITDA is more attractive than REAL's 430.5x.

MetricMOGU logoMOGUMOGU Inc.REAL logoREALThe RealReal, Inc.ETSY logoETSYEtsy, Inc.CPNG logoCPNGCoupang, Inc.SHOP logoSHOPShopify Inc.
Market CapShares × price$19M$3.6B$6.1B$30.9B$145.0B
Enterprise ValueMkt cap + debt − cash$8M$3.9B$5.4B$29.2B$143.7B
Trailing P/EPrice ÷ TTM EPS-2.12x-18.24x46.03x156.55x118.87x
Forward P/EPrice ÷ next-FY EPS est.307.69x18.51x292.36x60.91x
PEG RatioP/E ÷ EPS growth rate4.06x
EV / EBITDAEnterprise value multiple430.51x11.53x42.79x95.83x
Price / SalesMarket cap ÷ Revenue0.94x5.19x2.11x0.90x12.55x
Price / BookPrice ÷ Book value/share0.25x6.91x10.82x
Price / FCFMarket cap ÷ FCF195.62x9.51x59.22x72.25x
ETSY leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

ETSY leads this category, winning 3 of 9 comparable metrics.

SHOP delivers a 10.5% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $-12 for MOGU. MOGU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPNG's 1.00x. On the Piotroski fundamental quality scale (0–9), SHOP scores 6/9 vs MOGU's 1/9, reflecting solid financial health.

MetricMOGU logoMOGUMOGU Inc.REAL logoREALThe RealReal, Inc.ETSY logoETSYEtsy, Inc.CPNG logoCPNGCoupang, Inc.SHOP logoSHOPShopify Inc.
ROE (TTM)Return on equity-11.6%-3.7%+10.5%
ROA (TTM)Return on assets-7.3%-17.3%+10.6%-0.9%+9.0%
ROICReturn on invested capital-21.2%+14.5%+9.4%
ROCEReturn on capital employed-17.5%-15.0%+22.9%+5.9%+11.4%
Piotroski ScoreFundamental quality 0–915556
Debt / EquityFinancial leverage0.00x1.00x0.01x
Net DebtTotal debt minus cash-$81M$312M-$653M-$1.7B-$1.3B
Cash & Equiv.Liquid assets$82M$151M$1.4B$6.3B$1.5B
Total DebtShort + long-term debt$972,000$463M$742M$4.6B$188M
Interest CoverageEBIT ÷ Interest expense-101140.00x-5.83x27.47x8.88x
ETSY leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

REAL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in SHOP five years ago would be worth $10,079 today (with dividends reinvested), compared to $1,184 for MOGU. Over the past 12 months, REAL leads with a +75.9% total return vs CPNG's -35.3%. The 3-year compound annual growth rate (CAGR) favors REAL at 108.4% vs ETSY's -11.7% — a key indicator of consistent wealth creation.

MetricMOGU logoMOGUMOGU Inc.REAL logoREALThe RealReal, Inc.ETSY logoETSYEtsy, Inc.CPNG logoCPNGCoupang, Inc.SHOP logoSHOPShopify Inc.
YTD ReturnYear-to-date+3.5%-21.5%+11.7%-26.3%-28.9%
1-Year ReturnPast 12 months+4.7%+75.9%+39.3%-35.3%+18.2%
3-Year ReturnCumulative with dividends-8.6%+805.1%-31.0%-3.1%+73.6%
5-Year ReturnCumulative with dividends-88.2%-45.6%-61.3%-55.8%+0.8%
10-Year ReturnCumulative with dividends-98.7%-57.1%+681.2%-65.0%+4123.0%
CAGR (3Y)Annualised 3-year return-3.0%+108.4%-11.7%-1.1%+20.2%
REAL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MOGU and ETSY each lead in 1 of 2 comparable metrics.

MOGU is the less volatile stock with a 0.67 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ETSY currently trades 83.6% from its 52-week high vs MOGU's 27.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMOGU logoMOGUMOGU Inc.REAL logoREALThe RealReal, Inc.ETSY logoETSYEtsy, Inc.CPNG logoCPNGCoupang, Inc.SHOP logoSHOPShopify Inc.
Beta (5Y)Sensitivity to S&P 5000.67x2.95x1.22x1.27x2.64x
52-Week HighHighest price in past year$8.10$17.39$76.52$34.08$182.19
52-Week LowLowest price in past year$1.83$4.70$44.00$16.74$88.14
% of 52W HighCurrent price vs 52-week peak+27.5%+71.3%+83.6%+50.5%+61.3%
RSI (14)Momentum oscillator 0–10048.366.359.133.734.7
Avg Volume (50D)Average daily shares traded5K3.3M2.8M21.5M8.7M
Evenly matched — MOGU and ETSY each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: MOGU as "Buy", REAL as "Buy", ETSY as "Buy", CPNG as "Buy", SHOP as "Buy". Consensus price targets imply 54.5% upside for CPNG (target: $27) vs 9.5% for ETSY (target: $70).

MetricMOGU logoMOGUMOGU Inc.REAL logoREALThe RealReal, Inc.ETSY logoETSYEtsy, Inc.CPNG logoCPNGCoupang, Inc.SHOP logoSHOPShopify Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$18.17$70.07$26.60$164.75
# AnalystsCovering analysts325451663
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+0.6%0.0%+12.8%+0.8%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

ETSY leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). REAL leads in 1 (Total Returns). 1 tied.

Best OverallEtsy, Inc. (ETSY)Leads 3 of 6 categories
Loading custom metrics...

MOGU vs REAL vs ETSY vs CPNG vs SHOP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MOGU or REAL or ETSY or CPNG or SHOP a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -11. 9% for MOGU Inc. (MOGU). Etsy, Inc. (ETSY) offers the better valuation at 46. 0x trailing P/E (18. 5x forward), making it the more compelling value choice. Analysts rate MOGU Inc. (MOGU) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MOGU or REAL or ETSY or CPNG or SHOP?

On trailing P/E, Etsy, Inc.

(ETSY) is the cheapest at 46. 0x versus Coupang, Inc. at 156. 5x. On forward P/E, Etsy, Inc. is actually cheaper at 18. 5x.

03

Which is the better long-term investment — MOGU or REAL or ETSY or CPNG or SHOP?

Over the past 5 years, Shopify Inc.

(SHOP) delivered a total return of +0. 8%, compared to -88. 2% for MOGU Inc. (MOGU). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus MOGU's -98. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MOGU or REAL or ETSY or CPNG or SHOP?

By beta (market sensitivity over 5 years), MOGU Inc.

(MOGU) is the lower-risk stock at 0. 67β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 340% more volatile than MOGU relative to the S&P 500. On balance sheet safety, MOGU Inc. (MOGU) carries a lower debt/equity ratio of 0% versus 100% for Coupang, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MOGU or REAL or ETSY or CPNG or SHOP?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus -11. 9% for MOGU Inc. (MOGU). On earnings-per-share growth, the picture is similar: The RealReal, Inc. grew EPS 45. 2% year-over-year, compared to -40. 9% for Etsy, Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MOGU or REAL or ETSY or CPNG or SHOP?

Shopify Inc.

(SHOP) is the more profitable company, earning 10. 7% net margin versus -44. 3% for MOGU Inc. — meaning it keeps 10. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ETSY leads at 12. 8% versus -71. 6% for MOGU. At the gross margin level — before operating expenses — ETSY leads at 71. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MOGU or REAL or ETSY or CPNG or SHOP more undervalued right now?

On forward earnings alone, Etsy, Inc.

(ETSY) trades at 18. 5x forward P/E versus 307. 7x for The RealReal, Inc. — 289. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CPNG: 54. 5% to $26. 60.

08

Which pays a better dividend — MOGU or REAL or ETSY or CPNG or SHOP?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is MOGU or REAL or ETSY or CPNG or SHOP better for a retirement portfolio?

For long-horizon retirement investors, Etsy, Inc.

(ETSY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 22), +681. 2% 10Y return). The RealReal, Inc. (REAL) carries a higher beta of 2. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ETSY: +681. 2%, REAL: -57. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MOGU and REAL and ETSY and CPNG and SHOP?

These companies operate in different sectors (MOGU (Consumer Cyclical) and REAL (Consumer Cyclical) and ETSY (Consumer Cyclical) and CPNG (Consumer Cyclical) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MOGU is a small-cap quality compounder stock; REAL is a small-cap high-growth stock; ETSY is a small-cap quality compounder stock; CPNG is a mid-cap quality compounder stock; SHOP is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MOGU

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  • Market Cap > $100B
  • Gross Margin > 23%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Gross Margin > 44%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
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  • Market Cap > $100B
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  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
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(MOGU: 3.0% · REAL: 18.5%)

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