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Stock Comparison

GTM vs TTGT vs HUBS vs CRM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GTM
ZoomInfo Technologies Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$1.96B
5Y Perf.-87.5%
TTGT
TechTarget, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$441M
5Y Perf.-79.7%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$10.16B
5Y Perf.-12.0%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$174.91B
5Y Perf.-2.9%

GTM vs TTGT vs HUBS vs CRM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GTM logoGTM
TTGT logoTTGT
HUBS logoHUBS
CRM logoCRM
IndustrySoftware - ApplicationInternet Content & InformationSoftware - ApplicationSoftware - Application
Market Cap$1.96B$441M$10.16B$174.91B
Revenue (TTM)$1.25B$261M$3.30B$41.52B
Net Income (TTM)$124M$-556M$100M$7.46B
Gross Margin84.8%111.7%83.7%77.7%
Operating Margin18.1%-275.4%1.9%21.5%
Forward P/E5.7x15.2x15.4x
Total Debt$1.81B$111M$485M$6.74B
Cash & Equiv.$176M$41M$882M$7.33B

GTM vs TTGT vs HUBS vs CRMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GTM
TTGT
HUBS
CRM
StockJun 20May 26Return
ZoomInfo Technologi… (GTM)10012.5-87.5%
TechTarget, Inc. (TTGT)10020.3-79.7%
HubSpot, Inc. (HUBS)10088.0-12.0%
Salesforce, Inc. (CRM)10097.1-2.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: GTM vs TTGT vs HUBS vs CRM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CRM leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. TechTarget, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. GTM also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GTM
ZoomInfo Technologies Inc.
The Value Play

GTM is the clearest fit if your priority is value.

  • Lower P/E (5.7x vs 15.4x)
Best for: value
TTGT
TechTarget, Inc.
The Growth Leader

TTGT is the #2 pick in this set and the best alternative if growth and momentum is your priority.

  • 70.9% revenue growth vs GTM's 2.9%
  • -26.2% vs HUBS's -70.1%
Best for: growth and momentum
HUBS
HubSpot, Inc.
The Growth Play

HUBS is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 359.7% 10Y total return vs CRM's 148.6%
  • Beta 1.01, current ratio 1.52x
Best for: growth exposure and long-term compounding
CRM
Salesforce, Inc.
The Income Pick

CRM carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 0.75, yield 0.9%
  • Lower volatility, beta 0.75, Low D/E 11.4%, current ratio 0.76x
  • 18.0% margin vs TTGT's -212.8%
  • Beta 0.75 vs GTM's 1.66, lower leverage
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthTTGT logoTTGT70.9% revenue growth vs GTM's 2.9%
ValueGTM logoGTMLower P/E (5.7x vs 15.4x)
Quality / MarginsCRM logoCRM18.0% margin vs TTGT's -212.8%
Stability / SafetyCRM logoCRMBeta 0.75 vs GTM's 1.66, lower leverage
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)TTGT logoTTGT-26.2% vs HUBS's -70.1%
Efficiency (ROA)CRM logoCRM6.6% ROA vs TTGT's -57.0%, ROIC 10.9% vs -2.0%

GTM vs TTGT vs HUBS vs CRM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GTMZoomInfo Technologies Inc.
FY 2025
Subscription and Circulation
99.6%$1.2B
Other Service
0.4%$6M
TTGTTechTarget, Inc.
FY 2025
Advisory Services
100.0%$52M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B

GTM vs TTGT vs HUBS vs CRM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCRMLAGGINGHUBS

Income & Cash Flow (Last 12 Months)

CRM leads this category, winning 3 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 159.0x TTGT's $261M. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to TTGT's -2.1%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGTM logoGTMZoomInfo Technolo…TTGT logoTTGTTechTarget, Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
RevenueTrailing 12 months$1.2B$261M$3.3B$41.5B
EBITDAEarnings before interest/tax$280M-$640M$166M$11.4B
Net IncomeAfter-tax profit$124M-$556M$100M$7.5B
Free Cash FlowCash after capex$389M-$4M$712M$14.4B
Gross MarginGross profit ÷ Revenue+84.8%+111.7%+83.7%+77.7%
Operating MarginEBIT ÷ Revenue+18.1%-2.8%+1.9%+21.5%
Net MarginNet income ÷ Revenue+9.9%-2.1%+3.0%+18.0%
FCF MarginFCF ÷ Revenue+31.1%-1.6%+21.6%+34.7%
Rev. Growth (YoY)Latest quarter vs prior year+3.2%-99.8%+23.4%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+175.0%+86.6%+2.5%+18.3%
CRM leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

TTGT leads this category, winning 4 of 6 comparable metrics.

At 16.4x trailing earnings, GTM trades at a 93% valuation discount to HUBS's 229.5x P/E. On an enterprise value basis, TTGT's 7.0x EV/EBITDA is more attractive than HUBS's 55.5x.

MetricGTM logoGTMZoomInfo Technolo…TTGT logoTTGTTechTarget, Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Market CapShares × price$2.0B$441M$10.2B$174.9B
Enterprise ValueMkt cap + debt − cash$3.6B$512M$9.8B$174.3B
Trailing P/EPrice ÷ TTM EPS16.36x-0.43x229.47x23.31x
Forward P/EPrice ÷ next-FY EPS est.5.74x15.21x15.44x
PEG RatioP/E ÷ EPS growth rate1.91x
EV / EBITDAEnterprise value multiple11.42x7.03x55.50x19.55x
Price / SalesMarket cap ÷ Revenue1.57x0.91x3.24x4.21x
Price / BookPrice ÷ Book value/share1.34x0.74x5.08x2.94x
Price / FCFMarket cap ÷ FCF5.04x27.65x14.36x12.14x
TTGT leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

CRM leads this category, winning 7 of 9 comparable metrics.

CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-93 for TTGT. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to GTM's 1.20x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs TTGT's 5/9, reflecting strong financial health.

MetricGTM logoGTMZoomInfo Technolo…TTGT logoTTGTTechTarget, Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
ROE (TTM)Return on equity+8.2%-93.2%+5.0%+12.6%
ROA (TTM)Return on assets+1.9%-57.0%+2.7%+6.6%
ROICReturn on invested capital+5.6%-2.0%+0.4%+10.9%
ROCEReturn on capital employed+3.9%-2.5%+0.5%+11.9%
Piotroski ScoreFundamental quality 0–97568
Debt / EquityFinancial leverage1.20x0.19x0.23x0.11x
Net DebtTotal debt minus cash$75M$71M-$397M-$590M
Cash & Equiv.Liquid assets$176M$41M$882M$7.3B
Total DebtShort + long-term debt$1.8B$111M$485M$6.7B
Interest CoverageEBIT ÷ Interest expense5.56x-121.70x6749.00x44.14x
CRM leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CRM leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CRM five years ago would be worth $8,674 today (with dividends reinvested), compared to $901 for TTGT. Over the past 12 months, TTGT leads with a -26.2% total return vs HUBS's -70.1%. The 3-year compound annual growth rate (CAGR) favors CRM at -2.1% vs TTGT's -43.2% — a key indicator of consistent wealth creation.

MetricGTM logoGTMZoomInfo Technolo…TTGT logoTTGTTechTarget, Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
YTD ReturnYear-to-date-33.6%+18.0%-48.4%-28.1%
1-Year ReturnPast 12 months-31.0%-26.2%-70.1%-34.4%
3-Year ReturnCumulative with dividends-69.8%-81.7%-55.6%-6.3%
5-Year ReturnCumulative with dividends-85.0%-91.0%-59.4%-13.3%
10-Year ReturnCumulative with dividends-81.2%-23.8%+359.7%+148.6%
CAGR (3Y)Annualised 3-year return-32.9%-43.2%-23.7%-2.1%
CRM leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TTGT and CRM each lead in 1 of 2 comparable metrics.

CRM is the less volatile stock with a 0.75 beta — it tends to amplify market swings less than GTM's 1.66 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TTGT currently trades 64.4% from its 52-week high vs HUBS's 28.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGTM logoGTMZoomInfo Technolo…TTGT logoTTGTTechTarget, Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Beta (5Y)Sensitivity to S&P 5001.66x1.29x1.01x0.75x
52-Week HighHighest price in past year$12.51$9.47$682.57$296.05
52-Week LowLowest price in past year$5.15$3.41$180.50$163.52
% of 52W HighCurrent price vs 52-week peak+51.0%+64.4%+28.9%+61.4%
RSI (14)Momentum oscillator 0–10060.477.755.653.0
Avg Volume (50D)Average daily shares traded8.8M492K1.5M12.1M
Evenly matched — TTGT and CRM each lead in 1 of 2 comparable metrics.

Analyst Outlook

CRM leads this category, winning 1 of 1 comparable metric.

Analyst consensus: GTM as "Hold", TTGT as "Buy", HUBS as "Buy", CRM as "Buy". Consensus price targets imply 145.9% upside for TTGT (target: $15) vs 40.3% for GTM (target: $9). CRM is the only dividend payer here at 0.91% yield — a key consideration for income-focused portfolios.

MetricGTM logoGTMZoomInfo Technolo…TTGT logoTTGTTechTarget, Inc.HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$8.95$15.00$306.10$287.00
# AnalystsCovering analysts27164797
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises02
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap+21.0%0.0%+4.9%+7.2%
CRM leads this category, winning 1 of 1 comparable metric.
Key Takeaway

CRM leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TTGT leads in 1 (Valuation Metrics). 1 tied.

Best OverallSalesforce, Inc. (CRM)Leads 4 of 6 categories
Loading custom metrics...

GTM vs TTGT vs HUBS vs CRM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GTM or TTGT or HUBS or CRM a better buy right now?

For growth investors, TechTarget, Inc.

(TTGT) is the stronger pick with 70. 9% revenue growth year-over-year, versus 2. 9% for ZoomInfo Technologies Inc. (GTM). ZoomInfo Technologies Inc. (GTM) offers the better valuation at 16. 4x trailing P/E (5. 7x forward), making it the more compelling value choice. Analysts rate TechTarget, Inc. (TTGT) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GTM or TTGT or HUBS or CRM?

On trailing P/E, ZoomInfo Technologies Inc.

(GTM) is the cheapest at 16. 4x versus HubSpot, Inc. at 229. 5x. On forward P/E, ZoomInfo Technologies Inc. is actually cheaper at 5. 7x.

03

Which is the better long-term investment — GTM or TTGT or HUBS or CRM?

Over the past 5 years, Salesforce, Inc.

(CRM) delivered a total return of -13. 3%, compared to -91. 0% for TechTarget, Inc. (TTGT). Over 10 years, the gap is even starker: HUBS returned +359. 7% versus GTM's -81. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GTM or TTGT or HUBS or CRM?

By beta (market sensitivity over 5 years), Salesforce, Inc.

(CRM) is the lower-risk stock at 0. 75β versus ZoomInfo Technologies Inc. 's 1. 66β — meaning GTM is approximately 120% more volatile than CRM relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 120% for ZoomInfo Technologies Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GTM or TTGT or HUBS or CRM?

By revenue growth (latest reported year), TechTarget, Inc.

(TTGT) is pulling ahead at 70. 9% versus 2. 9% for ZoomInfo Technologies Inc. (GTM). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -247. 2% for TechTarget, Inc.. Over a 3-year CAGR, TTGT leads at 35. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GTM or TTGT or HUBS or CRM?

Salesforce, Inc.

(CRM) is the more profitable company, earning 18. 0% net margin versus -207. 1% for TechTarget, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus -6. 6% for TTGT. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GTM or TTGT or HUBS or CRM more undervalued right now?

On forward earnings alone, ZoomInfo Technologies Inc.

(GTM) trades at 5. 7x forward P/E versus 15. 4x for Salesforce, Inc. — 9. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTGT: 145. 9% to $15. 00.

08

Which pays a better dividend — GTM or TTGT or HUBS or CRM?

In this comparison, CRM (0.

9% yield) pays a dividend. GTM, TTGT, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is GTM or TTGT or HUBS or CRM better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 75), 0. 9% yield, +148. 6% 10Y return). ZoomInfo Technologies Inc. (GTM) carries a higher beta of 1. 66 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CRM: +148. 6%, GTM: -81. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GTM and TTGT and HUBS and CRM?

These companies operate in different sectors (GTM (Technology) and TTGT (Communication Services) and HUBS (Technology) and CRM (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GTM is a small-cap deep-value stock; TTGT is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock. CRM pays a dividend while GTM, TTGT, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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