Ranked by reported Q1 2026 13F market value
Share of total reported institutional value in CRM held by the largest 10 / 25 filers.
| # | Institution | Shares Held | Market Value | QoQ Change | Ownership % | % of Fund |
|---|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 79.7M | $14.88B | -1.2% | 9.730% | 0.26% |
| 2 | VANGUARD CAPITAL MANAGEMENT LLC | 59.3M | $11.08B | β | 7.245% | 0.28% |
| 3 | STATE STREET CORP | 49.0M | $9.14B | -2.3% | 5.977% | 0.32% |
| 4 | MORGAN STANLEY | 31.7M | $5.91B | +66.6% | 3.868% | 0.36% |
| 5 | GEODE CAPITAL MANAGEMENT, LLC | 22.2M | $4.14B | +2.0% | 2.714% | 0.26% |
| 6 | VANGUARD PORTFOLIO MANAGEMENT LLC | 19.4M | $3.63B | β | 2.371% | 0.19% |
| 7 | Capital World Investors | 16.7M | $3.12B | -15.0% | 2.040% | 0.43% |
| 8 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 16.2M | $3.02B | +28.7% | 1.978% | 0.34% |
| 9 | HARRIS ASSOCIATES L P | 14.9M | $2.78B | +52.4% | 1.821% | 3.71% |
| 10 | Kentucky Farm Bureau Mutual Insurance Co | 16K | $2.60B | β | 0.002% | 0.06% |
| 11 | Capital Research Global Investors | 13.7M | $2.56B | +44.8% | 1.673% | 0.40% |
| 12 | ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | 12.7M | $2.36B | +130.2% | 1.546% | 1.28% |
| 13 | Capital International Investors | 12.6M | $2.36B | -44.4% | 1.541% | 0.55% |
| 14 | BANK OF AMERICA CORP /DE/ | 11.7M | $2.19B | +28.0% | 1.432% | 0.16% |
| 15 | NORTHERN TRUST CORP | 10.2M | $1.91B | -2.5% | 1.251% | 0.25% |
| 16 | FMR LLC | 9.9M | $1.85B | -3.5% | 1.207% | 0.10% |
| 17 | Sanders Capital, LLC | 9.5M | $1.78B | +10.6% | 1.164% | 2.12% |
| 18 | GOLDMAN SACHS GROUP INC | 9.2M | $1.71B | +14.1% | 1.119% | 0.20% |
| 19 | UBS ASSET MANAGEMENT AMERICAS INC | 8.9M | $1.66B | +5.7% | 1.083% | 0.34% |
| 20 | AMERIPRISE FINANCIAL INC | 8.0M | $1.49B | -9.9% | 0.976% | 0.35% |
| 21 | UBS Group AG | 7.5M | $1.41B | +19.0% | 0.919% | 0.21% |
| 22 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 7.0M | $1.31B | +1.4% | 0.855% | 0.20% |
| 23 | Legal & General Group Plc | 6.4M | $1.19B | -3.2% | 0.775% | 0.27% |
| 24 | First Eagle Investment Management, LLC | 6.1M | $1.14B | +42.0% | 0.749% | 1.51% |
| 25 | LOOMIS SAYLES & CO L P | 6.1M | $1.13B | -0.2% | 0.739% | 1.52% |
denotes a marquee investor (Buffett, Burry, ARK, Tiger Global, Pershing Square, Baupost and other widely-followed managers). β% of Fundβ shows how much of that investorβs total 13F portfolio is invested in CRM β a direct measure of their conviction.
Filings activity in CRM during Q1 2026, grouped by how each filer changed its position.
Institutions that opened a new CRM position in Q1 2026
Institutions that fully closed their CRM position in Q1 2026
8 quarters of 13F filings Β· Ξ columns show change vs prior quarter
| Quarter | Inst. Holders | Ξ Holders | Ownership % | Ξ Ownership | Total 13F Value | Ξ Value |
|---|---|---|---|---|---|---|
| Q1 2026 | 2,592 | 8.1% | 101.99% | 42.23 pp | $138.57B | 29% |
| Q4 2025 | 2,821 | +4.5% | 144.22% | +7.39 pp | $195.95B | +5.4% |
| Q3 2025 | 2,699 | 5.6% | 136.83% | 13.28 pp | $185.90B | 8.8% |
| Q2 2025 | 2,860 | +1.0% | 150.11% | +3.41 pp | $203.95B | +2.3% |
| Q1 2025 | 2,831 | 3.5% | 146.70% | 39.49 pp | $199.32B | 21% |
| Q4 2024 | 2,933 | +16% | 186.19% | +41.70 pp | $252.96B | +29% |
| Q3 2024 | 2,524 | +0.9% | 144.49% | 4.48 pp | $196.30B | 3.0% |
| Q2 2024 | 2,502 | β | 148.97% | β | $202.40B | β |
Source: SEC 13F institutional filings. Ownership % requires market cap data and will show once linked. Ξ columns compare to the immediately prior filed quarter.
Quick answers to the most common questions about buying CRM stock.
Based on Q1 2026 13F filings, institutional ownership of Salesforce, Inc. stands at 102.0%, held across 2,592 reporting institutions.
BlackRock, Inc. is the largest reported institutional holder of CRM, with approximately 79,691,184 shares worth $14.88B as of Q1 2026.
Yes β 1 widely-followed marquee investor appear among the top 25 institutional holders of CRM, including SUSQUEHANNA INTERNATIONAL GROUP, LLP.
Our composite Smart Money Score for CRM is 23 out of 100 (Bearish). It combines net institutional buying activity, ownership shift, marquee investor presence, and holder-count growth.
292 institutions opened new positions in CRM during Q1 2026, while 521 fully exited. 281 added to existing positions and 2,011 trimmed.
CRM institutional ownership fell by 42.23 percentage points quarter-over-quarter, with a net change of -229 holders.
The top 10 institutions account for 43.5% of all reported 13F value in CRM, and the top 25 account for 62.3%.
All data is sourced from SEC Form 13F filings, which institutional investment managers with at least $100M in assets are required to file each quarter. We process every 13F filing from EDGAR and recompute the aggregates after each cycle. Insider transactions are sourced from Form 4 filings.
Salesforce, Inc. (CRM) Institutional Ownership